The radio star was killed by video, but today, digital music video is taking its place. In the days before music television, music videos were in a short film representation.
MTV is a Music Television, a cable television network that originated as a 24-hour music video platform. In the early 1980s, MTV, or Music Television, was a cable television network that was created as a 24-hour music video platform. MTV required record companies to pay most of the money for music videos to advertise their products, allowing for considerable production costs even though DIY, artistically inspired music videos continued to be created.
https://www.youtube.com/watch?v=A_MjCqQoLLA
The Beatles: Hey Jude is an example of the music video’s golden age because of its structure and editing simplicity. The music video hey Judes was filmed during the live performance of the Beatles, and the editing was subtle.
combined live-action videos of the singer with animation. Moreover, it was presented in theatres before the effective presentations. So you no longer needed to view a full-feature talkie to hear music and sound; instead, you could see the musician performing in short music parts.
https://www.youtube.com/watch?v=CWCMGIG1Y54
In the musical collaboration of Coldplay and Selena Gomez’s – Let Somebody Go the music video, the special effects and the editing way are different from Hey
Judes. The post-cinematic of the music video defined the term with some new types of editing and special effects.
The post-cinematic music video is like a short film. The assemblage and the technical support are more critical than in the old day because of the evolution of technology. Specifically, today, with a viral video, the content is continually renewing and improving with time.
Aixi Fu
Digital Audiovisual Media Class Blog 
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