Netflix is a driving force in changing how television is organised and will be organised in the future (Jenner, 2018). From its tailored algorithms, post-play functions and most importantly, its binge release strategy, Netflix has undeniably emerged as a catalytic force in the world of non-linear television, not only revolutionising how we consume content but also reshaping the very foundations of television itself.

VOD (video on demand) networks, such as Hulu and Amazon, are all part of what John Ellis (2000) describes as the era of ‘plenty’ in which content is available through various technologies. This new phase of television, TVIV (Jenner, 2018), has Netflix at its forefront being the only streaming service to be making a profit (CNBC, 2023). This is due to the freedom viewers have to choose what, when, where and how they want to watch television differing from the eras of ‘scarcity’ and ‘availability’ in which there were fewer channels and scheduled times for programmes. Netflix disrupted the linear model by releasing entire seasons of shows all at once, allowing viewers to indulge in binge-watching sessions. This approach fundamentally altered the way audiences engage with narratives, enabling them to immerse themselves fully in the storyline without the interruption of week-long gaps between episodes. This binge-watching phenomenon not only changed viewing habits but also influenced how content creators conceptualize and structure their shows, catering to the binge-watching audience by creating compelling story arcs that keep viewers hooked from start to finish.

This was backed up by Netflix’s co-founder, Reed Hastings, who stated “Netflix’s brand for TV shows is really about binge watching” (Cohen, 2022) showing that Netflix has set a new standard for the industry and its innovative strategies will likely serve as a blueprint for the future, shaping the way television is consumed for years to come.

By Dzesika Olenberga 33710608

Bibliography

Jenner, M. (2018)‘Netflix and the Re-Invention of Television’. Springer International Publishing AG.

Ellis, J. (2000) Seeing Things: Television in the Age of Uncertainty. London: I.B. Tauris.

Jenner, M. (2018)‘Netflix and the Re-Invention of Television’. Springer International Publishing AG.

Whitten, S.W. and Rizzo, L. (2023) Hollywood is paying a steep price for never really figuring out the streaming model, CNBC

Cohen, B. (2022) Netflix disrupted entertainment with binge viewing. now can it avoid disruption itself?, Netflix Disrupted Entertainment With Binge Viewing. Now Can It Avoid Disruption Itself?, The Wall Street Journal.