With its on-demand content, Netflix has significantly transformed how consumers access and consume entertainment, eliminating the need for traditional cable or satellite TV services.

All seasons of Stranger Things usually go live on the same day, allowing audience to watch the entire season at once without having to wait for a new episode each week, and to become deeply immersed in the show as they can watch it at their own pace without being constrained by a fixed broadcast schedule. This new mode of distribution and consumption has disrupted traditional film and television production. Since the post-cinema era, any film or television production that want to gain more profit has to better serve its audience due to the demise of traditional physical media and the spread of digital technology.

The Internet has revolutionized content distribution, enabling film studios and production companies to reach a global audience without relying on physical media or traditional distribution channels. Internet distribution can include user-generated content from major studios and independent producers can be distributed online via websites and media platforms like YouTube. With the proliferation of content and viewing options brought about by this change to Internet distribution, viewers can now more easily access a broad selection of films and television shows via Internet-connected devices. Netflix serves as an Internet streaming platform that allows viewers to access its content anytime, anywhere via the Internet. All viewers need is an internet connection and a Netflix membership to watch Netflix titles on a variety of devices, with smartphones, tablets, and smart TVs all acting as receivers for a digital technology medium. This way of distribution eliminates the time and space constraints of traditional television programs, allowing viewers to watch on their own terms, and has become a mainstream way to watch movies and TV programs in the Internet age.

This is posted by Jing Li, BA Media and Communications.