The iconic phrase “Video Killed the Radio Star” from The Buggles’ 1979 song has become a symbol of the dramatic changes in the music industry brought about by the birth of MTV (Music Television).

MTV marked a shift in the process of music consumption by introducing the concept of music videos on television. This development of technology gave rise to the idea that MTV has “killed” the radio star.

The Buggles’ song, serves as tool to explain the essence of the transformative era from radio to music videos. With its lyrics mourning the impact technology had on radio. The visual allure of music videos would replace the traditional experience of audio provided by radio. While the lyrics may be metaphorical, it subliminally explains the process of MTV’s influence on the music industry overtaking its predecessor.

“Only by completely transplanting popular music to the domains of the visual,[…]would popular music continue to exist as an essential component of popular culture.” (Arnold, 2017) By creating an innovative platform for the music industry to present their music visually. Music videos has evolved and has become a part of artistic expression, allowing the user to address political/controversial issues, tell a story or create a distinct style. This change has changed the consumption of music. With the audience now able to directly connect with songs.

Although MTV establish a new wave of music consumption, it did not lead to the demise of radio. Radio continued to be a powerful audio medium, still relevant even in the 21st century. Radio faced with a shift in the industry had to evolve and adapt, remaining relevant as a space for music discovery, discussion and community engagement.

In conclusion, “Video killed the radio star” was nothing but momentary. Radio proved itself to be adaptable and resilient, able to withstand completion and technological advancements. MTV undoubtedly transformed the industry but rather the phrase has become a representation of the always-advancing music landscape.

By Amal Wahliye

References:

Arnold, G., Cookney, D., Fairclough, K. and Goddard, M. (2017). Music/Video. Bloomsbury Publishing USA.

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