Music videos became connected to television, it was highly linked to television shows for promotions or parodies. Music television has had a decline in recent years as music is more widely distributed and seen on social media rather than from the home of tv that it stemmed from. Music videos are also sometimes implemented into music comedies and dramas where a piece is brought to light through the show, it becomes a separate piece of media that the people on screen are aware of, often breaking the third wall. There are sometimes references to music videos in television series to raise issues or subliminal messages, sometimes the parodies of these music videos can be used to critique society and the medias representations,

Music videos can also be used as political statements for example Childish Gambino music video this is America highlights the issues for Africans American’s and other minorities living in modern America and the prejudices and problems they face through symbolism and visual identification we can tell from his music video that this is an emotional response to the government and political decisions and how they affect his community.

Beyoncé also expressed her experience as a black female and made a visual statement about the black live smatter movement and hurricane Katrina affect on the community through the music video formation. 

Different genres of music videos represent various political statements for example alternative rock and pop addresses feminism and misogyny, hip hop genre sometimes delves into the drug scene and gang violence, punk videos address societal fall and push forward sometimes an aggressive agenda for the public.

Theres a new wave of music videos that are home made looking or distributed by a singular person lacking editing and professionalism, this was brought about due to the popularity of music videos being shown on youtube rather than television, an amateur outlet was created for music enthusiasts to show their visual pieces. 

Theres is now the question of what qualifies to be a music video as the line shave nee blurred and there are less conventions to follow and criteria to meet for something to be seen as a music video. Music videos are now more transgressive and display things such as sex, gender and race rather than following set narratives that music videos would often show in the past, modern music videos now follow a more abstract direction for sample montages and metaphors.   

Naimah Ahmed 3370742701