The transformation of cinema and television has been driven by technological advancements where everyone can watch anything at any time. The changes in consumer behaviour have created the adoption of digital platforms for content creation and distribution.

The rise of streaming platforms, such as Netflix, Amazon Prime, Disney+ and others has disrupted traditional television. These platforms provide a wide range of content, including films, TV shows, documentaries and original productions. We all thrive on recommendations from others which all seem to be on these streaming services rather than the cinema and television. We all also just want to be in the comfort of our own homes, where we can eat what we want, pause when we feel like at the fraction of the cost of the cinema nowadays. Manovich explores the numerical representation of media elements. The algorithms behind streaming platforms analyse user data numerically to automate content recommendations, creating personalised viewing experiences. Streaming services utilize data analytics to understand viewer preferences. This data is then used to personalize content recommendations, creating a more tailored and engaging viewing experience for individual users. Digital distribution has become a standard practice for both film and television content. Content creators leverage online platforms for distribution, reaching global audiences without the need for physical media. Digital marketing strategies, including social media campaigns, play a crucial role in promoting content.

Virtual production techniques, including the use of computer-generated imagery (CGI), have become integral to both film and television. The film “Parasite (2019) gained international acclaim and reached a global audience through digital distribution and platforms and effective marketing.

By: Reeya Appadoo 33650781