This week, we delve into the intriguing realm of post-cinematic affect, a concept crafted by Steven Shaviro (2010). Shaviro propounds the idea that not only have audiovisual technologies and techniques undergone profound changes, but so have their associated aesthetics and ‘structures of feeling.’ This shift extends beyond the technical aspects of filmmaking to encompass new forms of sensibility and subjectivity that both respond to and propel this transformative era.

One compelling example of post-cinematic affect can be found in the rise of audiovisual video essays. Platforms like YouTube have become hubs for creators to dissect and analyze the emotional and affective dimensions of cinema. The video essay format, with its blend of visuals, voiceovers, and meticulous editing, provides a unique space to explore the nuances of emotion and affect in contemporary audiovisual storytelling.

Consider the video essay “Every Frame a Painting” by Tony Zhou. Although no longer actively producing content, Zhou’s series of video essays explored various aspects of filmmaking, dissecting the techniques that evoke emotion and shape audience perception. This example exemplifies the shift from traditional film criticism to a more immersive and visually engaging form of analysis.

In the context of this week’s theme, it’s crucial to distinguish between ’emotion’ and ‘affect.’ While emotion typically refers to specific feelings tied to recognizable stimuli, affect operates on a broader, more visceral level. The exploration of affect in audiovisual media goes beyond traditional storytelling methods, inviting viewers to engage with the sensory and emotional dimensions of the narrative.

As we navigate this landscape of post-cinematic affect, the fusion of technology, aesthetics, and subjectivity becomes a catalyst for new ways of experiencing and understanding audiovisual content. The world of audiovisual video essays serves as a testament to the evolving nature of storytelling, pushing the boundaries of cinematic conventions and inviting audiences to explore the intricacies of sensation in the digital age.

Posted by Yaqi Jiang