This week, we plunge into the fascinating concept of post-cinematic affect, a term coined by Steven Shaviro (2010). Shaviro argues that not only have audiovisual technologies and techniques undergone significant changes, but there has also been a transformation in the associated aesthetics and ‘structures of feeling.’ This shift goes beyond the technical aspects of filmmaking, involving new forms of sensibility and subjectivity that both respond to and drive this era of transformation.

A compelling illustration of post-cinematic affect can be observed in the surge of immersive virtual reality (VR) experiences. With advancements in VR technology, creators can construct environments that engage the audience on a profound emotional and affective level. VR storytelling pushes the boundaries of traditional cinematic storytelling, offering an entirely new dimension for exploring and experiencing narratives.

In the context of this week’s theme, it’s crucial to draw a distinction between ’emotion’ and ‘affect.’ Emotion typically refers to specific feelings tied to recognizable stimuli, while affect operates on a broader, more instinctive level. Exploring affect in audiovisual media transcends traditional storytelling methods, inviting audiences to interact with the sensory and emotional dimensions of the narrative in innovative ways.

As we navigate the landscape of post-cinematic affect, the convergence of technology, aesthetics, and subjectivity serves as a catalyst for novel ways of experiencing and comprehending audiovisual content. The rise of immersive VR experiences exemplifies how storytelling is evolving, challenging cinematic norms, and inviting audiences to delve into the complexities of sensation in the digital age.

By: Reeya Appadoo