Television as a media form has gone through several major evolutions. From the original black-and-white TV to color TV, to digital TV, and high-definition TV, every technological leap has greatly improved the viewing experience. In recent years, with the rise of streaming media platforms and the emergence of new technologies, the development of television has once again ushered in new changes. Let me use Netflix as an example to explore how streaming platforms are leading the evolution of television.

(Image credit: Shutterstock / Vantage_DS)

This is the world Netflix created as it grew from a humble DVD rental service to a giant in the streaming world. This shift has changed the way we watch television.

Netflix is like an entertainment wizard. What if you want to catch a show in the wee hours of the morning or opt to watch the entire show on a lazy Sunday? Netflix says, “Your wish is my command!” Gone are the days of rushing home to watch a show or missing one due to limited viewing time. Netflix’s on-demand service taps into our desire for control and flexibility, allowing us to enjoy “prime time” whenever we want. We can replay and watch all the movies and TV shows we want at any time.

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There are more! Netflix doesn’t stop with streaming. It focuses on film and television quality and audience preferences, creating compelling original film and television series such as “House of Cards” and “Stranger Things.” Not only are these shows popular, they also have a high-quality look and feel. How does Netflix know what you’ll like next? Like magical big data and algorithms. Netflix can use big data to read your mind and recommend videos that each viewer will love.

Netflix isn’t just riding the wave of technology; It is causing a tsunami. With 4K and 8K Ultra HD, it turns your living room into a mini cinema. With VR and AR, who knows? Perhaps in the future, we may also be able to directly walk into our favorite TV shows, not just watch it, but experience its plot as the protagonist.

Netflix’s journey from mailing DVDs to dominating digital streaming is a sensational tale of innovation and adaptation. It’s a beacon of how technology and consumer demands are reshaping the media landscape. As Netflix continues to innovate, it’s not just changing the way we watch TV; It’s redefining entertainment. So grab your popcorn and see what Netflix has in store for us next. The future of TV is here, and it’s exciting and personal

(Image credit: Medium.com /“ How Did Netflix Transform from DVD Rentals to Global Streaming Phenomenon?”)

By QING SUN ｜BA media and communications

Reference

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