Before the popularity of electronic technology, MTV provided a platform for artists to showcase their music and creativity by playing music videos in the early 1980s, and it also helped many artists gain greater visibility on a global scale. Promote and showcase different types of music by playing music videos. Music videos are more like an auxiliary and foil to the music, which assist the audience’s hearing from a visual perspective.

With the development of digital technology, the production of music videos has become more professional and advanced. The application of special effects, animation and three-dimensional technology makes the visual effects of music videos more eye-catching. The production team began to hire professional directors, photographers, and screenwriters to improve the production level of music videos. The relationship between music videos and music has begun to change. Music videos are not just the promotion of music. Their relationship is more like complementing each other, complementing each other, influencing each other, and jointly building a richer music and art experience for the audience.

For instance, the music video of “Love Story” by Taylor Swift presents a modern version of the narrative inspired by Shakespeare’s “Romeo and Juliet.” At the beginning of the MV, Taylor Swift was wearing 18th-century clothing, as if she had traveled back in time to an ancient era. She stood in front of a mansion and began to tell her love story. There was a grand house dance where Taylor Swift’s character in the music video met a young gentleman and the two danced on the dance floor. As the MV develops, it reveals the opposition and obstacles between the two families, similar to the conflict between the two families in “Romeo and Juliet”. Faced with the opposition of the family, Taylor Swift and her lover try to escape from the constraints and pursue them. love. Finally, they meet in a field, which symbolizes their success in escaping the shackles of their families and finding each other’s true love. The MV of “Love Story” is more like an important part of strengthening the theme of the song through visual storytelling. Through the presentation of images, scenes, and characters, the MV gives the song a deeper meaning and provides the audience with a more intuitive feeling. This emotional connection can enhance the audience’s understanding and resonance of the song. The narrative of the MV and the lyrics of the song complement each other and together build a love story.

Therefore, nowadays MVs like “Love Story” can be seen as a more comprehensive artistic expression rather than just a promotional video for the song. This comprehensive form of expression helps the song leave a more lasting impact on the audience. MV has also had a positive impact on the music industry. It not only provides a visual expression of music works, but also brings new opportunities and challenges to the music industry through promotion, marketing, creative presentation, and other aspects.

By Chaowei Zhi