Authenticity, narrativity or virality? Sabrina Carpenter’s Post-Cinematic Pop

Sabrina Carpenter’s Please Please Please music video blurs the boundary between reality and performance, embodying a distinct aspect of post-cinematic form. Unlike traditional cinematic portrayals, pop stars in music videos often appear to reveal aspects of their authentic selves, creating a layered experience where reality and fiction merge. In the video, Carpenter oscillates between presenting herself and embodying a character, raising questions about authenticity and self-representation. This approach aligns with Carol Vernallis’s notion of the “mixing board aesthetic” in Unruly Media, where post-cinematic videos prioritize spatial and character exploration over narrative continuity (2013).

A key motif is the interplay of reflective surfaces—mirrors, windows, and polished floors—creating multiple versions of Carpenter in a single frame, making it difficult to tell where the performer ends and the character begins. This tension mirrors the structure associated with post-cinematic form, where audiences engage with the “affective and sensational” aspects of an artist’s digital persona (Denson & Leyda, 2016). Carpenter’s layered portrayal creates an immersive spectacle that extends beyond traditional storytelling, allowing curious fans to form parasocial bonds as they question whether they’re seeing her authentic emotions or a crafted performance.

The video’s casting of Barry Keoghan, an actor rumored to be romantically linked with Carpenter, deepens this ambiguity and fuels public intrigue. Viewers dissected every moment for hints about her personal life, creating a viral social media phenomenon as fans speculated about the nature of their relationship. This buzz, in turn, served as powerful promotion, driving the song to Billboard’s No. 1 spot and earning it Grammy nominations—a testament to how post-cinematic media thrive on the interplay of reality and spectacle. Vernallis suggests that post-cinematic music videos excel at balancing intimacy and mystery, a dynamic Carpenter harnesses by inviting her audience to participate in interpreting both her art and her personal narrative.

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Simrah