Creators, social media users who use platforms to promote their media brands(Cunningham and Craig, 2019) ,are products that digitalisation brings up to. Because of the digitalisation, social media grew up to become the main place where people socialise and therefore Creators become people’s most intimate and trusted friends as they have shown up in people’s life constantly where they feel the sense of intimacy. 

Skincare influencer, Glowwithava, successfully uses her unique strategy where she focuses on both inner and outside health to achieve healthy skin. She constantly discusses Chinese herbal JuJube in her videos on Tik Tok as it is really great for skin, especially anti-aging (2024). 

Furthermore, a lot of food Ava constantly shares on her social media mostly from Korea and China as these were the two places she grew up with and are the top beauty country in the world. For instance the Kimchi from Korea and herbal tea from China. Her platform successfully shares the diverse beauty culture in both countries which therefore attracts lots of women who love beauty and wellness (LEE, 2022).

The video Ava shows what she eats in the week to reiterate that she is her own skincare brand as she lives what she told her audiences, healthy and balanced eating is the key to maintaining a healthy skin. In the video, the food was home-made in her house in New York where she can control how she makes her own food. Her most famous food is the Jujube tea where she introduced the Chinese Jujube and herbs to brew a homemade tea which contains lots of probiotics that help you achieve a healthy skin look(LEE, 2022) (LEE, 2024). 

Bibliography

Cunningham, S., & Craig, D. (2019). Platform Strategy. In Social Media Entertainment: The New Intersection of Hollywood and Silicon Valley (Vol. 7, pp. 19–64). NYU Press. http://www.jstor.org/stable/j.ctv12fw938.5 

glowwithava (2024). [online] Tiktok.com. Available at: https://vt.tiktok.com/ZGdNenVYu/  [Accessed 7 Nov. 2024].

LEE, A. (2022). What I Eat In A Week for JELLOSKIN (healthy & balanced meals). [online] YouTube. Available at: https://youtu.be/SYYt4kwXzhI?si=cEjlHrgq5P4l_2rz [Accessed 7 Nov. 2024].

LEE, A. (2024). – JELLOSKIN DIARIES | What I Eat In A Week (healthy healing recipes when i’m feeling under the weather). [online] Youtube. Available at: https://youtu.be/lk3IfsBU258?si=DRWb13rGyraUl1CH  [Accessed 7 Nov. 2024].

Written by Meng Hsin Kuo (33755528)