Boyi Wang 33747992

During the 1980s and 1990s, MTV had a huge impact on the music industry and wider popular culture, influencing the way people consumed and understood music.
The network transformed music from a strictly auditory experience to a visual one, requiring bands to craft characters and narratives that resonated not only through sound but also through images.
For Pink Floyd, MTV provided an opportunity to visually display their work, utilizing compelling and provocative imagery to reinforce emotional and thematic content.
We can see this in the music video for the song “High Hopes” from Pink Floyd’s 1994 album Division Bell. In terms of sound, Pink Floyd creates a dreamy, ethereal atmosphere. And at the same time, in the music video of the song.

• The music video for “High Hopes” uses a mixture of traditional graphics and computer animation. The video opens with a journey through a desolate, surreal landscape, featuring a balloon as the storyline, which floats through a variety of different scenes. As the video progresses, we are introduced to a fragmented, almost dreamlike world full of broken objects, clocks, and ambiguous symbolic images that provoke imagination and thoughts about the meaning of life. This minimalist, delicate, nostalgic surrealism is at the heart of Pink Floyd’s aesthetic legacy. And it also suggested different possibilities for music videos in the twentieth century.
  It reflects the MTV era when music videos helped to convey the artistry of music. Using the visual aspect to complement the philosophical, and richness of the song. The MTV era also made bands and artists realize that the music video was no longer just a promotional tool and device, but also a means of artistic expression, which allowed bands to be more creative and in control of their visual presentation.