Cinema has always entertained and influenced the human race, in the 1896 ‘Arrival of a Train at La Ciotat, we first saw the power of the bubble of cinema, where the viewers of the film ran for their lives from the train approaching the screen. However, the machine of cinema has changed, where the dispensary apparatus which forces us to conform and behave in cinema is no longer as powerful with the advancement of platforms like YouTube which offer quality and convenience. Cinemas’ ability to influence us to understand their visual cues and understanding as blank slates has changed because of digitalization and our deeper understanding of the dynamic. Going back to Plato’s cave, we can look past the illusions and go outside to see the truth. 

YouTube has freed us from the confines of the screen where quality content can be experienced on the go, where we can construct the bubble on the go using headphones and virtual goggles. Although we can simulate the bubble the boundaries are a little porous, as we are still conscience of things outside the bubble unlike when experiencing cinema. (Casetti,2015,p69) 

When looking at Lele Ponds content on YouTube we see can create quality and entertaining content in her own home, she has been able to make a positive community on YouTube seen by her comments, which is a function cinema does not have.(Vernallis,2013, p149)    

(Lele Ponds,2016) 

Looking at the YouTube video, it is only 4:32 minutes long but it is immersive despite it not having cinema-quality sound, effects or narrative. It is short and funny and can achieve certain cues to be funny but in a shorter amount of time and a smaller budget. The YouTube platform has shifted the superiority of cinema. Cinema is no longer the only assimilation of components which make a whole, as YouTube videos and TikTok’s can create content which is just as entertaining. (Casetti,2015,p80) 

Therefore showing how superiority of cinema has shifted with the advancements of platforms like YouTube.  

By 33749110- Bally

The Bibliography 

• Casetti, Francesco (2105), “Assemblage” in: The Lumière  Galaxy: Seven Key Words for the Cinema to Come, New York:  Columbia University Press, 60-82. 

• Carol Vernallis (2013), “YouTube Aesthetics”, in: Unruly Media, New York: Oxford University Press, 127-154.