The widespread success of Squid Game as a Korean survival game-themed TV series stems not only from its unique plot and depth of social critique but also from the strengths of Netflix as a distribution platform. Here are the specific reasons why.

The survival game setting features a tense and exciting storyline with escalating gaming challenges that easily draw viewers in and keep them engaged. The series incorporates several social metaphors, making the plot more than just surface-level entertainment. It profoundly explores global issues such as wealth inequality and capitalist oppression, enabling viewers to reflect deeply and engage in extensive discussions while enjoying the content. The characters are richly developed, with complex motivations, allowing viewers to find emotional resonance in their struggles.

The show’s unique visual style also contributes to its popularity. Iconic artistic elements, such as the green tracksuits, pink uniforms, and enormous game sets, create a strong visual impact that is easily shareable on social media. Additionally, the reinterpretation of traditional games—where familiar Korean children’s games are given life-or-death significance—creates a striking contrast between familiarity and tension, further enhancing viewers’ interest.

Netflix’s global distribution network, spanning over 190 countries and regions, allows Squid Game to reach diverse audiences through multi-language subtitling and dubbing services. Netflix’s algorithms, which recommend shows based on users’ viewing history and preferences, further boost the series’ exposure worldwide. The platform’s unique binge-watch model, with all episodes released simultaneously, is especially suited to intense, gripping series like Squid Game. This format encourages viewers to watch multiple episodes in one sitting, amplifying the show’s impact. “It encourages binge viewing consumption practices through content dumping.” (Jenner, 2016)

The global simultaneous release also fosters real-time discussions across platforms like Twitter, Instagram, and TikTok. Fans share plot analyses, spoilers, and creative content inspired by the show, generating a powerful wave of social buzz.

Bibliography

Mareike Jenner, “Is this TVIV? On Netflix, TVIII and binge-watching”, New Media and  Society, Feb 2016, 18 (2): 257-273

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