Indian cinema known as Bollywood, releases movies in the Hindi language. Everyone likes to watch movies and listen to music, The Indian Cinema has undergone many changes in the making of movies, digital and visuals, sound quality, preparation, and management. The Cinema we see today has undergone some drastic change from early times till now.

Talking about the transition of the cinema from the 19^th century to the current year 2024, in early times we saw there were no theatres, PVR where everyone could book a movie ticket and watch a show anytime. Earlier in India, people used a projector, where the whole society would come together, form a group, and place the projector on a plane white wall or a white cloth to watch the movie.

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People watched movies, reflecting a projector on a white cloth which would help in enhancing the visibility of the projected video, where they had a fixed time of the movie screening. The whole society would sit together to watch the movie as people did not have access to the technology, which was the limitation of that era. Black and White films with no technology, special effects, and digital elements were displayed earlier.

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Theatres/PVR launched in India in the late 90’s with colorful projection, better sound quality, and high visual effects. As mentioned in Ghosh, S. (2017) the launch of a new cinema and the launch of different theatres became more consumer-centric which grabbed everybody’s attention as PVRs would provide discounts on movie tickets and snacks which made people book their tickets. It had enhanced movie viewing experience with reclining seats, personalized food service, and dining. PVR’s bought all the films including popular Hollywood films and had special animated films for kids.

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A new concept of cinema was seen in the market that was “3D Movie”  which discovered a new level of craze among the viewers. 3D movies gave a real-time experience of watching the films. Though the pricing of the 3D movie was quite higher than the normal movie screening it was a new concept among the viewers which made them stick to the cinema.

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In today’s time, we see that most of us start binge-watching. Comparing the Cinema from the 19^th century to the current year, there has been a smooth transition of the Cinema. These days people are busy with their busy life, and technology is so accessible, that on any OTT platform, we can watch any movie, or any web series from anywhere in the world. Everything has become so accessible these days. With digital revolution transitioned from black and white movies to digital cameras, post-production and OTT, which signifies the transition of Indian Cinema with changing technologies and demand. Indian Cinema went through redevelopment from time to time with changing trends.

Bibliography

Ghosh, S. (2017). New Indian cinema in post independence India: the cultural work of Shyam Benegal’s films, by Anuradha Dingwaney Needham, New York and London, Routledge, 2013, 219 pp., (hbk), ISBN 9780415693974. South Asian History and Culture, 8(3), pp.382–384. doi:https://doi.org/10.1080/19472498.2017.1350412.

Kumar, K.J. (2011). India’s Many Popular Cinemas. Journal of Creative Communications, 6(1-2), pp.1–14. doi:https://doi.org/10.1177/0973258613499095.

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Tarushi

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