YouTube is a hub for so many different types of content from families documenting their daily life to reaction videos to other digital audiovisual content which in a weird way in keeps to the ideas of reduce, reuse and recycle but just apply it to content rather than actual rubbish.

It feels as though you can’t have original content anymore as ‘everything been done’ however many content creators that upload on YouTube have found a way to make money from the site in an easy way through reaction videos all they have to do to keep the audience engaged is ‘heighten and exaggerate their affective experience’ of the video/videos they are reacting to. These types of videos do so well as the audience feels as though they aren’t alone, these videos help people feel like they are watching and reacting to digital audiovisual media with other people creating a safe space and sense of community, makes the content creator money while keeping the audience happy as these videos aren’t harming anybody, they succeed all the time.

Other YouTube videos that do well and are easy (if you have the money) are videos such as ‘$1 vs $1000 Advent calendar!’ but there are so many different versions of this type of video. These videos do so well as most people can’t afford to compare and contrast such expensive products so watching someone else do a brutal review is the next best thing, you get the excitement of watching someone taste test/open/ make these products and can therefore form your own opinion on the items without having to go and spend loads of money which will be what keeps these type of videos popular.

Rose Dulson 33748300

Bibilography

Byrd McDaniel (2020), ‘Popular music reaction videos: Reactivity, creator labor, and the performance of listening online’, New Media and Society, 23:6, 1624-1641.