Category: Uncategorized
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MTV had created a new standard for music videos.
The music video has changed profoundly, with the advancements in technology, narratives and resources. The pre-MTV music video was considered to be very minimalistic, for example in ‘Splitting the Atom’ we see the lack of lip-syncing or any narrative, instead it is all digitally edited where the sound and the image have an ‘audiovisual contract’(shaviro,2016,p364),…
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Style and The Intro to Post-Cinema
The difference between a super-villain and a bad guy is style. Watching Detention Directed by Joseph Kahn makes it clear that there is a language artists speak with, and it transcends words. In this post, I’d like to draw parallels between Kahn’s cinematic work and his music video work, using the framework of what makes…
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The over-commercialization Of YouTube
Today’s social media platform is not only for users to play videos, but also a platform to explore expression culture, social interaction and sharing. Taking YouTube as an example, more and more creators are gradually emerging on the platform, creating their own content and producing videos to be posted to the platform, such as a…
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Music Videos in the post-cinema era: How Billie Eilish as a “savage” made the songs more beautiful
Music Videos in the post-cinema era: How Billie Eilish as a “savage” made the songs more beautiful By Leyan Zhang, 33734844 Please play this song before reading the article Digital technology has changed the relationship between audiences and audiovisual media, and platforms such as YouTube have redefined the production, dissemination and consumption of moving images.…
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RuPaul’s Drag Race and the ‘Transing’ of Television: Evolving Representations of Gender, Sexuality, and Identity
33724037 Venus Pun Rupaul Drag Race offers a crucial lens to examine the ever-evolving representation of sexuality, gender, and identity within television. This show has become a cultural phenomenon worldwide, having many spinoffs. Still, it is highly relevant when discussing how it challenges the boundaries of gender representation but also provides a unique space for…
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The Emergence of the Music Video Auteur
Spike Jonze and the Directors Label Series. While film has long discussed the presence of the auteur, a music video aspect shows a new but contradicting approach. The Series Directors Label that Palm Pictures introduced in the early days of the 2000s, was mainly the core factor in the development of music video auteur. Besides…
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Exploring Post-Continuity and Kaleidoscopic Perception in Hirokazu Koreeda’s Monster (2023)
33724037 Venus Pun Hirokazu Koreeda’s Monster (2023) has a robust post-continuity narrative centred on human relationships and challenges on social norms. The film operates through a Rashomon style of storytelling by overlapping the perspectives of a few critical characters. The layering of overlapping perspectives of different perspectives contributes to a sense of confusion for the…
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Understanding YouTube’s repetitions and accelerated aesthetics
YouTube has revolutionized the way we consume and create media, emerging as a dynamic repository of diverse content that spans pre-existing media genres and entirely new forms. This week’s focus on ‘YouTube Typologies, Aesthetics and DIY Practices’ delves into the platform’s role in shaping contemporary media sensibilities, particularly in the context of music videos and…
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Post-Cinema and Narrative Displacement
Examining the Role of Sound and Image in Music Video: Within current media theory, the one space in which post-cinema can be evaluated is through music videos. Music videos take another step forward from visual effects by outlining fresh sound-image relationships that juggle different forces than traditional projected cinema. As Steven Shaviro (2016) suggests, one…
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Glitch Aesthetics in Lady Gaga’s Stupid Love
Lady Gaga’s Stupid Love music video represents glitch aesthetics quite well, as it gives a very raw and authentic feel. This was mainly created through the production method of using only an iPhone 11 Pro to film it. It was, however, also complemented by the inclusion of neon colors in the costumes, the hyper-realistic background,…
Digital Audiovisual Media Class Blog 