Category: Uncategorized
-
From Authenticity to Algorithm: The Rise and Fall of YouTuber Bethany Mota
Since childhood, I’ve followed Bethany Mota’s rise to YouTube fame but also watched her internet presence fade over time. She started YouTube at 13, filming videos in her bedroom in 2009 as a creative outlet to cope with bullying. Her rise as a YouTuber was due to her relatable and authentic personality, as she spoke…
-
YouTube’s assemblage and symbolic needs
YouTube is arugably the most successful video sharing app, and I think one of the key reasons for it’s user retention over the last 20 years is its assemblage. Assemblage, as suggested by Cassetti (2015) is the relationship between machinery and variety within a collection. The working symbiosis of visual and audio elements combined with…
-
Without Substance? The Debate over Digital Cinema
The evolution from analogue to digital cinema has sparked ongoing debates about the relationship between film and reality – particularly around the concept of indexicality. Analogue cameras work by capturing an object through physical-chemical reactions of light on celluloid at a specific time. Because this process in a way leaves remnants of that object, analogue…
-
Post-Cinematic Affect in HBO’s Industry :Capitalism and Sensation
Steven Shaviro’s concept of post-cinematic affect describes how contemporary audiovisual media can enact sensations that reflect the realities of the 21st century. The HBO series Industry (2020-present) exemplifies these ideas by immersing viewers in the high-stakes, chaotic world of London’s financial sector. Through its frenetic editing, rapid pacing and emotionally charged performances, Industry captures the anxieties and affective flows of…
-
‘All Red’ or all random – The juxtaposition of audio/visual
Playboi Cartis music video for All Red is one of the more unique music videos you will watch, there is not an exact plot, nor do you understand the correlation between the two mediums. The audio to the music video is very high energy, and dominated mostly by Cartis very distinct style with his unique…
-
The sexualisation of Doja Cat’s ‘Woman’ music video
Female sexualisation within the industry has been apparent since Madonna, where in her ‘Like a Virgin’ (Madonna, 1984), she saw sexualising herself with her dances and her movements on the boat ride, showing an act of the ‘divine feminine’ from her perspective. Still, the music video is created to suit the male gaze as Laura…
-
“Will you turn the volume down?” Negotiating cinematic assemblage on the bus commute.
On my daily bus commute, I am usually guaranteed to sit near or next to a middle-aged uncle watching some kind of video at full volume without earphones. This is irritating, and although we are all far too awkward to comment, I am sure it irritates everyone else in the bus. We do not all…
-
The sadness in the eyes of straight women: what Trans TV has brought to us in the post-cinema era
The sadness in the eyes of straight women: what Trans TV has brought to us in the post-cinema era By Leyan Zhang, 33734844 As a cisgender woman, Stephen mentioned that the identity and awareness of Goddard and Hogg are all from the perspective of their own cisgender. In order to really study this kind of…
-
Is YouTube the New Cinema?
Cinema was once an exclusive space, closed off literally and figuratively. Not only are cinemas enclosed spaces, where distractions are limited and the space has been purposefully tailored towards the viewing experience but from a creative standpoint, historically it has been very difficult to gain access or entry into the filmmaking sphere as an outsider.…
-
Valorant Game Players and Youtube
There is a strong connection between Valorant gamers who use YouTube and the various types of channels and content that are produced on the platform. This trend reflects the wider popularity of gaming content on YouTube. Many competitive gamers take advantage of YouTube to share a range of content, including professional match footage, tutorials that…
Digital Audiovisual Media Class Blog 