Category: Uncategorized
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Feather: Challenging Gender Norms Through Bold Storytelling
Music videos have evolved significantly since the MTV era, when strict rules and conventions restricted creative expression. Today, individual record labels and social media platforms empower artists with greater autonomy, fostering experimentation and enabling them to tackle pressing social issues like gender stereotypes (Arnold, et al., 2017). Sabrina Carpenter’s music video for Feather exemplifies this…
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The use of 35mm in the digital age
Although 94% of films today are made using digital cameras and editing techniques, there has been an appreciation and clear intention to use analog filmmaking techniques and to keep them alive as many feel they are becoming obsolete along with other pre-digital technologies. Digital filmmaking is cheaper, convenient, and has no shooting or post production…
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CGI: The Rise of The New Norm
Post Cinema is where production, editing, distributing audio-visual material of the 21st century has seen the role of cinema having majority market dominance. This is through the rise of technology and platforms like streaming services such as Netflix, television and video games. These changes have forced cinema to adapt and change and Post-cinema describes the…
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Post-Continuity Switched the Aesthetic of Cinema with Embodiment and Affective: showed in Uncut Gems
The film Uncut Gems (2019) tells the story of a jeweler who acquires a raw gem and then keeps selling it at a high price by playing with multiple parties. So, it shows that the process of the protagonist’s constant games with various buyers in the film is full of danger and tension. Uncut Gems is more like a…
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The Swipe Revolution Under the Epidemic: How Netflix is Redefining Global Film and TV Consumption
With the arrival of the 2020 pandemic and the quarantine of viewers in many parts of the world, streaming platforms became a good place to consume the emotions of viewers, and Netflix’s model of operation and high-quality content became the main platform of the streaming industry and changed the habits of viewers’ film and television…
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Challenges and breakthroughs of LGBTQ+ and transgender people in Chinese TV
Jin Xing: A Breakthrough for Transgender Representation Jin Xing’s rise to fame represents a groundbreaking moment for transgender visibility in Chinese television. Renowned for her exceptional talent as a dancer, Jin Xing broke cultural and societal barriers by publicly sharing her transgender journey during the 1990s. As the host of The Jin Xing Show, she…
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Music Videos in Social Media: Cultural Appropriation, Memes and Community Culture
As a form of audio-visual art, Music video has shifted its dissemination focus from TV to new media platforms with the rise of social media platforms such as YouTube and Tiktok. Compared with television, the dissemination scope of new media platforms is undoubtedly more extensive and centralized, which makes the audience’s acceptance of music videos…
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Explore creators’ earnings on YouTube channels: Shuaisoserious
YouTube platform not only serves as the carrier of film and television but also provides a new economic platform for the public. Creators can obtain traffic and popularity by releasing original content on the platform, to gain financial and revenue. Like Shuaisoserious, the creator of a YouTube channel dedicated to fitness, self-improvement, and healthy living.…
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Breaking Gender Stereotypes in Music Videos: A Critical Analysis
In contemporary media, music videos (MVs) are a powerful cultural force, shaping societal norms and influencing perceptions of gender roles. This article examines the representation of gender in music videos, focusing on the dichotomy between gender stereotypes and performative gender expressions, as well as the dynamics of gendered power. Through the analysis of classic and…
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The “transing” of Indian Television
Historically, Indian Television in the late 90s and 2000s was dominated by soap operas that reinforced the patriarchal and conservative narratives to the average Indian household. Shows like Kyunki Saas Bhi Kabhi Bahu Thhi (which roughly translates to “Because the mother-in-law was once the daughter-in-law”) and Kahaani Ghar Ghar Ki (“The story of every household”)…
Digital Audiovisual Media Class Blog 