Category: Uncategorized
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Digital Aesthetics Within Music Videos of the Past and Present: Analysing YT’s ‘Black & Tan’.
Music videos have been around for generations, and whilst early music videos were only seen as promotion for the music itself, MTV’s introduction in the early 1980s resulted in a mass industrialisation of music videos. This led to the possibility of music videos being produced with large budgets and in turn the use of digital…
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Netflix Addiction:”Binge Obsession”. How Netflix Addiction is Like Drug Addiction
By LAI WEI 33870474 As of 2016, Netflix had more than 93 million members in over 190 different countries, with 47% of those members residing in the United States. A recent survey of 2,200 Americans found that 70% of respondents reported binge-watching an average of over five episodes in one sitting. Among millennial respondents, 35%…
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TELEVISION REVOLUTION: Binge-watching and the Netflix Model
Over the last two decades, Netflix has replaced and revolutionised the way in which we consume television and has even invented the culture of ‘binge-watching’- the “practise of watching multiple episodes of a television programme in rapid succession”, according to the Oxford Dictionary. Through offering endless, personalised content, Netflix certainly has had and still has…
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Is Om Shanti Om the ultimate post-cinematic film?
Directed by Farah Khan, Om Shanti Om (2007), took the Bollyworld (Kaur and Sinha, 2005) by storm when it was released. Aside from being three hours of pure entertainment, this masterpiece goes far beyond the classical tropes of Bollywood cinema. It is a prime example of “ the structure of feeling” that Shaviro refers to…
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Reaction Videos: Fostering Community and Shared Experience on YouTube
Reaction videos are one of the biggest categories on YouTube and stormed the platform. These videos are more than just entertainment; they help create a sense of community and shared experience, whether that’s watching someone discover a beloved song for the first time or seeing their take on the latest TV drama. From David Craig…
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Why Millions of People Watch This Woman Whisper on YouTube
Editor by LAI WEI 33870474 Maria, a YouTuber aka the Gentle Whisperer, is able to send tingles up and down the spines of her over half a million subscribers. Maria’s videos have logged more than 203.5 million views and she has since quit her nine-to-five administrative job to be a full-time content creator. In her…
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The DIY Culture of YouTube: A New Aesthetic for the Post-Cinematic Era
By Ismail Hadj-Maamar 33738244 YouTube has completely transformed how we consume media. It’s not just a platform for sharing videos; it’s a space where new genres are born and creative practices thrive. One example that really highlights this is the niche world of “unboxing” videos. These are simple yet strangely compelling videos where creators open…
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“This Is America”: A Music Video That Redefines the Medium
By Ismail Hadj-Maamar 33738244 Childish Gambino’s 2018 music video for “This Is America” is a game-changer. It’s not just a music video; it’s a social commentary on race, gun violence, and the contradictions of American life. The way it mixes dance with brutal violence is shocking, but it’s also exactly what makes it so impactful.…
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Coraline and Post-Cinematic Affect: How the Film Stays Under Your Skin
Released in 2009, Coraline follows a young girl who discovers a parallel world that initially seems perfect but hides sinister intentions. As her Other Mother tries to trap her, Coraline must confront the darkness to save her real family. Image source 1: Coraline movie poster (Link: https://www.amazon.co.uk/CORALINE-POSTER-APPROX-12X8-INCHES/dp/B00CPM6A82) Although a stop-motion animation, Coraline embodies Shaviro’s (2010,…
Digital Audiovisual Media Class Blog 