Category: Uncategorized
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Arcane Season 2: Narrative Diversity and the Exploration of ‘Trans TV’ in the Streaming Age
With the popularity of streaming platforms changing the way viewers watch anime and film, Netflix’s Arcane has become a benchmark in the streaming era with its unique narrative style, beautiful graphics and deep characterisation. The upcoming second season not only carries viewers’ expectations, but also provides a new opportunity to explore the concept of “Trans…
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How Digital platforms changed the Whole Music industry
Digital platforms has become a major way in which brands and consumers are connecting with each other with the rise of the internet and the accessibility people have to smartphones saw the rise in social media platforms such as Instagram, Facebook and TikTok. The rise of the internet saw about 414 million users having access…
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The Racial Politics Behind ‘Fight the Power’ by Public Enemy
‘The hood was on its own, abandoned at every level. Fight the Power wasthe anthem of the streets’ – (Beaumont-Thomas, 2016) Rap was rising out from the Disco crash rubble as a taboo to those who didn’t understand its origins. Beaumont-Thomas denotes the racial tensions thriving at the same time, hip-hop kids wearing clothes backwards…
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How Queer Aesthetics Changed Music Video Narratives
Music videos are not only an artistic fusion of visual and auditory elements, but also a stage for expressing identity and culture. In this field, Queer aesthetics are gradually breaking traditional narrative rules to provide unprecedented forms of expression for sexual orientation and gender diversity. Queer aesthetics is a form of visual movement that persistently…
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A Deep Dive into the Psychology of Mukbang on YouTube
Mukbang, derived from the Korean words “meokneun” (to eat) and “bangsong” (broadcast), has taken the internet by storm. This involves live-streaming or pre-recording oneself consuming large quantities of food. Originating in South Korea in the late 2000s, Mukbang initially gained popularity on platforms like Afreeca TV. Mukbang has now established itself as a unique YouTube…
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Mid-20th Century: The Real Korea Music Feminism Wave
Ruiyao Zhu-33832865 With the rise of K-Pop and KDramas as a global phenomenon, the West’s view of South Korean men has dramatically shifted. For instance, the idea of heterosexual men wearing makeup in Korea is groundbreaking and socially revolutionary from Western perspectives (Seo, 2024). However, is it really true that there are no ships going…
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Contemporary Digital Music Video Aesthetics: ROSE & Bruno Mars-APT. (Music Video)
Music videos have evolved into a unique audio-visual medium that links music, visual art, and digital technology. Rose and Bruno Mars’ music video “APT.” embodies this shift, we gain insight into how music videos have moved from an MTV-driven industry model to a digitally driven form of transmedia storytelling. Figures 1 Image source: https://www.youtube.com/watch?v=ekr2nIex040 From…
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The Digital Evolution of Cinema and Television through the Years
Cinema and television have seen a vast change throughout the years due to technological changes. From the production, showcase, and consumption switching from analogue to digital. What is analogue and digital? Analogues can be seen as responsive to outside sources such as film tape cameras which were known for their quality of details. Digital is…
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Audiovisual Media Meets Commerce: Transforming marketing with TikTok and Instagram
Written By Xinqi Zhou（33837441） The rapid development of digital platforms such as TikTok, Instagram and Twitch has revolutionized audiovisual communication, providing people with unprecedented ways to connect, create and consume content. These platforms go beyond the established models of TV and YouTube in the past and take advantage of the unique features of social media,…
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The Rise of Alternative Viewing Options: Is Netflix Losing its Edge?
In the era of on-demand entertainment streaming services, Netflix has been the preferred source for binge-worthy TV and films. But with the popularity of other streaming services like Disney+, Hulu, Amazon Prime Video, and HBO Max, some people wonder if Netflix is losing ground. According to this article by CNBC (2024), Netflix’s subscriber growth has…
Digital Audiovisual Media Class Blog 