Category: Uncategorized
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Record of Ragnarok: Binge Watching Takes You Straight to the Life-and-Death Showdown Between Humans and Gods
Record of Ragnarok is a blood-pumping, epic anime about the final battle between mankind and the gods. In this event, known as the ‘Battle of the Gods,’ the fate of mankind hangs in the balance: powerful gods from various mythological systems on one side, and some of the strongest legends in history on the other.…
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Netflix and the Transformation of Television
Netflix has taken over the digital streaming world for modern television, allowing new forms of production and consumption for its members. By releasing seasons of films and or series, Netflix has created a platform where the member is in control allowing them to consume narratives at their own pace and therefore gaining continuous engagement on…
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Music Videos as Political Statements: Literal and Artistic Takes
“The many affordances of the music video have created a state where some listeners now listen to music by looking at it” This quote by Arnold et al from ‘The Persistence of Video Form from MTV to Twenty-First Century Social Media’ encapsulates the ability of musicians and film makers to communicate a deeper meaning through…
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Music videos in the digital age: aespa ‘Armageddon’
Nowadays, social media has a very important place in today’s digital age, and music videos are undergoing a certain amount of visual and narrative innovation through digitisation to a certain extent. The simple visual expression of MTV in the early days and the use of digital special effects and virtual reality nowadays represent the fact…
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The Marvel Cinematic Universe: A Digital Masterpiece in Storytelling
With one of the most popular film franchises of all time, Marvel Entertainment is not only a box office leader, but also a pioneer in the use of constructing worlds in storytelling. Over the last 15 years, the MCU has reimagined the Hollywood franchise blockbuster by making groundbreaking use of transmedia storytelling, in which a…
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Baby Driver As A Post-continuity Film
Shaviro describes post-continuity as a style of filmmaking that is mostly seen in recent action films, such as Baby Driver (2017), and he states that movies like these show a preoccupation with immediate effects trumps any concern for broader continuity—whether the immediate shot-by-shot level or on that of the overall narrative’ (Shaviro, 2016). Meaning that…
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The Era of YouTube Content Creation and Creator Labour
In the last two decades, YouTube has completely revolutionised the dynamics and formats of content creation and media consumption, even being recognised recently as the ‘new media’. A virtual playing field for all diverse genres of content that range from underground niche topics to global viral trends. Today, I will explore the widespread appeal for…
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Embracing the Digital Ade: Exploring What Makes You an Artist in 2024
In the digital age, the speed at which technology is developing has changed how we produce and appreciate art. A new age of narrative and creativity is being ushered in by the popularity of digital filmmaking and the availability of reasonably priced equipment, which have made traditional cinema processes and aesthetics obsolete. The internet gives…
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Global Dominance: How Netflix’s Squid Game Proved Binge-Watching Bridges Cultures
In recent years, Netflix has transformed how we engage with media, breaking through cultural and linguistic boundaries with its worldwide streaming approach. The provider’s current quarterly results indicate not just survival but dominance in an ever-evolving streaming landscape. An example of this is the remarkable success of Squid Game, a South Korean series that enthralled…
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YouTube Community Aesthetics in the Post-Cinema Era: Identity
Ruiyao Zhu-33832865 The digital extension of the physical context allows individuals to construct and express their identities across multiple, overlapping environments, often transcending geographical boundaries (Conti, 2024). Driven by digitalization and globalization, YouTube in the post-movie era is not only a platform for video content sharing and trailer distribution, but also a diversified virtual community. Users…
Digital Audiovisual Media Class Blog 