Category: Uncategorized
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Jungle: A Series Built on Music Video Aesthetics
Written by: Polina Olhovska (33661919) Jungle is a UK crime drama by Junior Okoli, Chas Appeti, and Kurban Kassam, developed with support from Amazon Studios. Set in a futuristic London, the series immerses viewers in the crime drama influenced by drill music scene through a surreal, neon-lit urban landscape. Its striking visuals, theatrical lighting, and…
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New Aesthetic and New Identity Showing up: Music Video ‘Ditto’ from New Jeans
The song Ditto released by the Korean girl group New Jeans has been popular throughout East Asia in 2022, and the music video has received numerous compliments. The music video not only has a subtly cinematic and creative narrative, as Gina (2017) claimed, but it also has a new aesthetic, especially its portrayal of the current identity…
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Kpop MV pioneering: entering the metaverse era
Ruiyao Zhu-33832865 Korean music industry is known worldwide for its bold innovation and high-quality production. In recent years, with the rise of the concept of the metaverse, as a concept permeating in different fields including computer science, education, art, media studies museums, and even finance (Linuo 2022). As an important carrier of cultural output, Korean MVs are actively embracing this virtual reality technology. From virtual…
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Trans TV’s camera language conveys life values and emotional resonance
Ruiyao Zhu-33832865 Throughout the history of cinema and research, cinema has changed from “author-centered” to “audience-centered” (Huang, 2023). In recent years, trans TVs have received much attention and have been widely discussed in any country in the world. In addition to focusing on sexual minority groups, dramatic conflicts, and the development of trans TV, the values…
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Post-feminism and Gender Identity Imagination in K-POP Music Video
After the rise of the post-feminism wave in South Korea in 2015, South Korean cultural products began to shape and strengthen the female subject discourse, and women began to be portrayed as active and independent roles. This trend is gradually reflected in the female images in K-pop music vedios. As a concept in the context…
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Netflix’s Age of Globalization: How does Stranger Things deliver an immersive experience
The development of television programs ushered in the “third golden age” of television, this era has changed not only the type of content produced, but also the production, distribution, and consumption mechanisms. Since then, the industry has entered a new phase that Mareike Jenner describes as “TVIV” – the fourth phase of television (Jenner, 2016).…
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Music Video: Metaphor in Narrative Ambiguity
Billie Eilish’s music video Bury a Friend showcases a digital narrative approach in modern music videos through its surreal aesthetics and narrative ambiguity. Multiple hands and the cold lighting in the hospital ward create an atmosphere of oppression. This ambiguity challenges linear narratives and confronts the audience with the fragility of the artist’s identity and…
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Assemblage and Reactivity in Digital Media
Music reaction videos have become popular on YouTube in recent years and have become a new cultural phenomenon. Through the creators’ immediate reactions to music works, these videos show the interactive process between the audience and the music, and transform the private behavior of listening into a public social experience. From a theoretical perspective, these…
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‘Epic Rap Battles of History’ (ERB): YouTube and The Transformation of Historical Iconography
Miley Cyrus vs Joan of Arc, George Washington vs William Wallace, and Ghandi vs Martin Luther King Jr are just a few of the massively viral ‘rap battles’ that dominated Youtube throughout the early 2010’s and still continue to garner tens of millions of views. Published on the ‘ERB’ channel, they tell the significant events…
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Post-Continuity in The Matrix – ‘Bullet Time’ or ‘The Matrix Effect’
In his 2010 book titled Post-Cinematic Affect, Steven Shaviro introduced the concept of ‘post-continuity’. He explains that this cinematic form has gained popularity since the turn of the century, and the characteristics of post-continuity films are what make this style unique to traditional cinema. Post-continuity works have a ‘preoccupation with immediate effects’ (2016) which subsequently…
Digital Audiovisual Media Class Blog 