Category: Uncategorized
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Music Video: Metaphor in Narrative Ambiguity
Billie Eilish’s music video Bury a Friend showcases a digital narrative approach in modern music videos through its surreal aesthetics and narrative ambiguity. Multiple hands and the cold lighting in the hospital ward create an atmosphere of oppression. This ambiguity challenges linear narratives and confronts the audience with the fragility of the artist’s identity and…
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Assemblage and Reactivity in Digital Media
Music reaction videos have become popular on YouTube in recent years and have become a new cultural phenomenon. Through the creators’ immediate reactions to music works, these videos show the interactive process between the audience and the music, and transform the private behavior of listening into a public social experience. From a theoretical perspective, these…
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‘Epic Rap Battles of History’ (ERB): YouTube and The Transformation of Historical Iconography
Miley Cyrus vs Joan of Arc, George Washington vs William Wallace, and Ghandi vs Martin Luther King Jr are just a few of the massively viral ‘rap battles’ that dominated Youtube throughout the early 2010’s and still continue to garner tens of millions of views. Published on the ‘ERB’ channel, they tell the significant events…
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Post-Continuity in The Matrix – ‘Bullet Time’ or ‘The Matrix Effect’
In his 2010 book titled Post-Cinematic Affect, Steven Shaviro introduced the concept of ‘post-continuity’. He explains that this cinematic form has gained popularity since the turn of the century, and the characteristics of post-continuity films are what make this style unique to traditional cinema. Post-continuity works have a ‘preoccupation with immediate effects’ (2016) which subsequently…
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Is Netflix considered TV, despite its brand identity revolving around binge-watching culture?
Is Netflix considered TV, despite its brand identity revolving around binge-watching culture? Streaming services like Netflix have fundamentally transformed the landscape of television, reshaping not only how content is consumed but also how it is defined after the boom of streaming in 2010(Jenner,p2). Traditionally, television was characterized by scheduled programming delivered through cable networks which…
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Wicked (2024): high colour grading & it’s significance.
There has been extensive discourse on social media regarding the new film adaptation of Wicked, starring Ariana Grande and Cynthia Eviro. Particularly, the decision to utilise less ‘invasive’ colour grading tools. As opposed to a majority of fantastical films, the colour palette is far more muted in Wicked. While some people think this aesthetic choice…
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Transmedia the solution; SKAM (2016)
Julie Andem’s SKAM (2016) is a Norwegian transmedia phenomenon that has captivated audiences worldwide, spawning numerous international remakes and a passionate fanbase. SKAM was issued as a response to NRK’s (Norwegian public broadcasting channel) challenge in engaging younger audiences. Through its exploration of teenage life, carefully delving into themes of friendship, relationships, identity, mental health,…
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Rage Against the Machine’s ‘Testify’: A Critical Commentary on US Politics
Rage Against the Machine are an alternative rock band from Los Angeles, California, originally active between 1991-2000, and thereafter had future reunion periods from 2007-2008 and 2019-2024. They are also commonly referred to as ‘RATM’ or, perhaps more fittingly, simply ‘Rage’. For the purposes of this article, I will be referring to them as their…
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The Motif of Physical Transformation and Restraint in “Pendulum “(2014)
With the spread of digital technology, it has become possible to create music videos in a DIY style, and with music videos now being released on a variety of platforms, they are becoming more sexually and racially diverse. In this post, we will look at “Pendulum” (2014) by FKA Twigs, who is a musician and…
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How does Kxtty (@notyourabg) utilise Tik Tok to express her gender and cultural background?
Tik Tok is a short video social media platform that is primarily dominated by the younger generation (Alvermann, Wynne, Wright, 2022) and it is creative and energetic, which has lots of potential, as the algorithm can reach million views globally even if the account does not have many followers. For instance, Kxtty is frequently political…
Digital Audiovisual Media Class Blog 