Category: Uncategorized
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Exploring Authenticity and Interactivity in ‘Ditto’ Music Video
Mixed Board Aesthetics We see a shift in the aesthetics of music videos during 1980 onwards, Vernallis indicated (2013). Change in distribution of music videos and economic practices of music industry brings a fresh new landscape in music videos. Vernallis understand the influences in style and editing pattern as ‘the mixing board aesthetics’ (2013). One…
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‘This House Has People In It’: Adult Swim and Analog Horror
Launched in 2001, Adult Swim is an American programming block on the Cartoon Network that airs during late night hours. It targets adult audiences and has made a cultural mark within television for it’s distinctive experimental style and offbeat themes. The channel focuses heavily on the creepy and disturbed and has gained notoriety within the…
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Digital Cinema make the Phantasmagoria Dream Come True
As film technology continues to evolve, different creators have used these techniques to explore more of human perception. Cinema has gone from reality to exploring different times and spaces, as well as dreams. In cinema history, many films have profoundly depicted the dream world, whether it is Federico Fellini’s Eight and a Half (1963), or Andrei…
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The Netflix Effect: Building a diverse world in Bridgerton
When Bridgerton was released on Netflix, I remember a lot of people loving it for its period-drama aesthetics and creating an imagined world with a diverse cast. Twitter went on a frenzy with the scandalous plot twists along with people swooning over the lead actors. However, underneath all the fanfare for this beloved series by…
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From Marie Antoinette to Urban Opera: Music video Art as Political and Cultural Narratives
Written By Xinqi Zhou（33837441） Music videos have evolved into a powerful platform for countries to reflect their political ideologies and cultural identities, while also constantly interpreting the political and cultural meanings of music in new forms. At the opening ceremony of the 2024 Paris Olympics, a controversial and visually striking performance was based on the…
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Post-cinema: Rupture or Development
The concept of post-cinema is often based on the trend of digital technology in film screening and film production. The development of digital technology is often considered to bring new trends to the aesthetics of film and the audience’s perception mode of film. For the revolution of digital technology in all aspects of film, scholars…
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The Influence of UGC on Modern Music Videos
User-generated content (UGC) has become an important part of the music video world. Platforms like TikTok, Instagram, and YouTube allow fans to create their own videos by using music from popular artists. This change has influenced the style and promotion of music videos, giving viewers a more active role in how music is experienced. We…
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Lady Gaga’s ‘Telephone’: A Music video Masterpiece
Lady Gaga’s ‘Telephone’ music video, featuring Beyonce, is a timeless, iconic pop music video released in 2010. It is 9.5 minutes long full of symbolic scenes with themes of hyper-realism and female empowerment throughout. On the whole, it is an audiovisual critique of prominent political and social issues of the time, which still remain relevant…
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Netflix’s Globalization Strategy: How It Attracts Audiences Worldwide
As a leading global streaming platform, Netflix has achieved remarkable success in its international expansion, thanks to its well-crafted globalization strategy. “We have a large number of movies and TV shows that can be distributed globally,” explained Joris Evers. “We identified an opportunity to position ourselves as the world’s first internet TV network.” (Goncharenko et…
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The music industry has become more inclusive with women being able to create music without being sexualised, they are free to express other aspects of themselves than sexuality.
Throughout history women have been sexualised in the music industry from their clothes to their actions, despite many women finding success in this competitive industry I argue they are still being sexualised or being forced to conform to male expectations to find success. Sexualization is not a normal phonon but a construction which is…
Digital Audiovisual Media Class Blog 