Category: Uncategorized
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Would Gorillaz exist without MTV?
Gorillaz are a band born out of resistance. In their music video works, the band exist solely as animated characters, disguising the true identities of the members. Gorillaz was conceptualised by Jamie Hewlett and Damon Albarn (of 1990’s Britpop band Blur) in 1998 as an artistic protest to the banal and passive generation of MTV-style…
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The digital transformation of cinema and television
Cinema and television have gone through a massive transformation over the years moving from analogue to digital technologies. you can be a filmmaker, a critic or someone who enjoys watching movies an you may notice how different things feel from how stories are told and made. while some will see this change revolutionary, others would…
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What is creator Glowwithava’s content strategy?
Creators, social media users who use platforms to promote their media brands(Cunningham and Craig, 2019) ,are products that digitalisation brings up to. Because of the digitalisation, social media grew up to become the main place where people socialise and therefore Creators become people’s most intimate and trusted friends as they have shown up in people’s…
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Post-Cinematic Affect in Coraline
While watching the 2009 animated film Coraline, we, as the audience, are subjects traversed by affect. However, we each process affect differently, as we each possess our own emotions. Coraline was released in 2009 and was rated as PG, i.e., suitable for children over the age of eight. However, the general discourse of reviews and…
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Resonance of Identity, Gender, and Mental Issues in Euphoria
With the progress of television content, more open and attractive content and aesthetics emerged (Goddard and Hogg, 2018). The TV series Euphoria was popular with its diverse topics like LGBTQ, Trans characters, drug issues, and so on. Those elements in the series are influenced by positive and negative sides. However, the significant attribute of that is…
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The Democratization of Filmmaking: Opportunity or Challenge?
The rise of accessible technology and platforms like YouTube has transformed filmmaking. Today, anyone with a smartphone and creativity can become a filmmaker, bypassing traditional barriers like expensive equipment or industry connections. This democratization has empowered countless voices, leading to fresh, diverse storytelling. However, it also raises questions about the quality and value of cinema…
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Breaking Gender Rules: Trans TV and The Gender Experiment of Rick and Morty
If gender could be switched as freely as a costume, what would society be like? Gender fluidity, transgender identities, and diverse gender narratives are entering the public eye through the screen. However, this is not only about people changing; it is also about narrative frameworks, cultural symbols, and audience experiences. Rick and Morty’s fourth season,…
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Intersection between film and music videos: using Harv Frost’s short film Prelude to Ecstasy
The short film includes opening credits at the beginning of the video, a typical structure of film. Pic: The Last Dinner Party. There has been a paradigm shift from music videos having the sole purpose of promoting the artist and their song, to music videos (MV) entering a ‘new aesthetic era’, as argued by Vernallis,…
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“What’s up with that?” How M.I.A.’s music videos challenge the status-quo.
British Sri Lankan rapper, singer and producer M.I.A. is one of my favourite artists. Musical genius aside, I want to dig deeper into how two of M.I.A.’s music videos subvert stereotypes and challenge some of the music industry’s prevalent “hierarchical power relations” (Railton & Watson, 2011, p.88). The first video, a poignant dig at the…
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Digital Aesthetics and Cultural Identity in Chinese Music Videos – Review of Week 7
In the post-cinema era, with the advancement of technology and changes in viewing habits, music videos are facing a huge transformation. In China, platforms like Douyin have transformed viewing patterns and influenced the creation and themes of MVs. In China, the way music videos are consumed has shifted from long-term immersive viewing on TV stations…
Digital Audiovisual Media Class Blog 