Category: Uncategorized
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Try That… Again?
Did Jason Aldean’s ‘Try That in a Small Town’ video miss the mark when it comes to addressing the increasing violence in urban America? By George Hewitt Over time, music videos have been a platform for many artists to display, or represent their political views in a bid for change or to raise awareness. The…
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The Politics of Representation in Janelle Monáe’s “Pynk”
Janelle Monáe’s “Pynk” (2018) exemplifies how contemporary music videos leverage digital aesthetics and feminist discourse to challenge conventional representations of race, gender, and sexuality. As Benson-Allott highlights, glitch aesthetics can “interrupt the male gaze and traditional objectification” by subverting the audience’s expectations through visual disruptions . While Monáe does not explicitly employ glitches, her manipulation…
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Netflix: The Streaming Giant that craves Live TV
Netflix, once the champion of binge-watching and tv streaming, is now stepping into the ring of live sports. This strategic shift marks a fascinating evolution for the streaming giant, as it navigates the ever-changing landscape of television consumption. Netflix has reshaped television by pioneering binge-watching and producing daring, niche content. This strategy aligns with the…
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1917: Bridging the Analog and Digital Divide Through Cinematic Immersion
Released in 2019, 1917, a groundbreaking film directed by Sam Mendes, serves as a testament to the enduring power of cinematic storytelling, bridging the gap between analog and digital filmmaking. By masterfully employing the long take technique. Digital Innovation, Analog Impact: 1917’s Box Office Success Rodowick’s theory posits that analog cinema, with its inherent limitations,…
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The challenge faced by creators
Over the past few years, more and more creators have successfully built their personal brand on the Internet. However, there still many of them are struggling with creator labour, especially precarity labour where their jobs tend to be creative without a contract, health protection, insurance and the benefits of pension are less than the normal…
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Is Euphoria diverse?
Euphoria boasts a cast and characters that are notably diverse. The primary protagonist and narrator of the show is Rue Bennett, who is portrayed by Zendaya. This character is one of several prominent characters of colour (Euphoria, 2019). Other diverse ensemble members include Algee Smith as Christopher McKay, Storm Reid as Gia Bennett (Rue’s sister), and…
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YouTube: A Dynamic Ecosystem of Creativity and DIY Culture
From how we make, consume, and share video, YouTube has utterly rewritten the rulebook on all of these. As Carol Vernallis describes in ‘YouTube Aesthetics’, the site is a heterotopia of concepts, genres, and styles that showcases the inventiveness of its also user. Do-it-yourself artists have resorted to everything from mashups and parodies to rapid…
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Post-Network TV: The Netflix Revolution and Binge-Watching
The streaming revolution Netflix unleashed with that decision has radically transformed the landscape of television with a boom in binge-watching habits. At this point in what Mareike Jenner terms the fourth stage, “TVIV,” the success of streaming services like Netflix has led to the production of these complex, serialized narratives that keep viewers captivated through…
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Post-Cinema and the Digital Revolution: How Spider-Man: Into the Spider-Verse Redefines Film
Digitisation has revolutionised the way we make, watch and think about movies and TV. Cinematic digitalization is reshaping film and television in the 21st century, continuing what Shane Denson and Julia Leyda term an “indeterminate historical transition” (263) in ‘Perspectives on Post-Cinema’: They describe how technology — as in the introduction of digital cameras, computer-generated…
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Music Videos as an Advertising and Narrative Tool
Conceptualised and Directed by Christian Breslauer, Ariana Grande’s ‘The Boy is Mine’ music video exemplifies the idea presented by Arnold et al that music videos though often used as advertising tools allow artists to add new depth to the message they aim to convey. The video is aesthetically reminiscent of early 2000s superhero movies, but from the…
Digital Audiovisual Media Class Blog 