Category: Uncategorized
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Is Euphoria diverse?
Euphoria boasts a cast and characters that are notably diverse. The primary protagonist and narrator of the show is Rue Bennett, who is portrayed by Zendaya. This character is one of several prominent characters of colour (Euphoria, 2019). Other diverse ensemble members include Algee Smith as Christopher McKay, Storm Reid as Gia Bennett (Rue’s sister), and…
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YouTube: A Dynamic Ecosystem of Creativity and DIY Culture
From how we make, consume, and share video, YouTube has utterly rewritten the rulebook on all of these. As Carol Vernallis describes in ‘YouTube Aesthetics’, the site is a heterotopia of concepts, genres, and styles that showcases the inventiveness of its also user. Do-it-yourself artists have resorted to everything from mashups and parodies to rapid…
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Post-Network TV: The Netflix Revolution and Binge-Watching
The streaming revolution Netflix unleashed with that decision has radically transformed the landscape of television with a boom in binge-watching habits. At this point in what Mareike Jenner terms the fourth stage, “TVIV,” the success of streaming services like Netflix has led to the production of these complex, serialized narratives that keep viewers captivated through…
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Post-Cinema and the Digital Revolution: How Spider-Man: Into the Spider-Verse Redefines Film
Digitisation has revolutionised the way we make, watch and think about movies and TV. Cinematic digitalization is reshaping film and television in the 21st century, continuing what Shane Denson and Julia Leyda term an “indeterminate historical transition” (263) in ‘Perspectives on Post-Cinema’: They describe how technology — as in the introduction of digital cameras, computer-generated…
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Music Videos as an Advertising and Narrative Tool
Conceptualised and Directed by Christian Breslauer, Ariana Grande’s ‘The Boy is Mine’ music video exemplifies the idea presented by Arnold et al that music videos though often used as advertising tools allow artists to add new depth to the message they aim to convey. The video is aesthetically reminiscent of early 2000s superhero movies, but from the…
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Born This Way: Gaga’s Glitch in The System
It’s been 13 years since Lady Gaga released “Born This Way,” her iconic, boundary-pushing music video full of trippy visuals and dances. At its core, “Born This Way” advocates embracing one’s identity, self-love, and acceptance in the larger push for LGBTQ+ rights. Gaga takes us to another world and tells the story of the creation…
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Music Video Innovation-Sober
Sober is a music video for the single was released by a music group BigBang in 2015. In this mv, we can see a lot of fast shot switching and dynamic shot editing. The camera also shows the dance movements of the music video actor from different angles, which further enhances the sense of rhythm…
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The Built of Common Affecting Space in Aftersun
The most prominent trait in contemporary films is their ‘post-cinematic affect’. As Shaviro (2010) explained the ‘post-cinema affect’, is a ‘structure of feeling’, and all showed in those films mentioned in the article linked to their expression. Turning to the discussion of Aftersun, the part that got the highest appearance is this film involves huge energy of emotional affecting.…
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Netflix and Chinese TV Apps: The Intersection and Contrast of Post-cinema & Post-Medium Television
Introducing new media is not a complete revolution, but rather a socially negotiated process (Gitelman, 2006, p. 6). Streaming media platforms like Netflix and Chinese TV apps not only reflect the growth tendencies of post-cinema and post-medium television but also reveal the integration and collision between traditional cinema and digital media in different contexts. With…
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Past and Future of Post-continuity and Morphing
Post-continuity Shaviro (2016) has come up with a perspective on the editing style of audiovisual content. The sequence of time and space, which can be understood as the continuity rules has been meticulously followed before; yet in films nowadays tend to break the rules occasionally and have a less rigid systematic sequence of time and…
Digital Audiovisual Media Class Blog 