Category: Uncategorized
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Shaviro’s post continuity cinema in Memento (2000)
Christopher Nolan’s Memento (2000) exemplifies Steven Shaviro’s concept of post-continuity cinema by redefining how audiences engage with fragmented storytelling. Shaviro highlights a separation from traditional continuity editing, favoring disjointed structures and affect-driven narratives. In Memento, these techniques are used not for spectacle but to immerse viewers in the fractured mental state of its protagonist, Leonard…
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The Dialogue Between Sound and Video: “The Audio Visual Contract”
French composer Michel Chion refers to the “audiovisual contract” as a ‘basic paradigm for the relationship between sounds and moving images’. We can understand that sound can ‘enrich a given image’ through properties that give ‘added value’. However, he appears in disbelief about ideas that would then deem sound as secondary or unnecessary. In this…
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Thriller to Brat: The Evolution of Music Videos in the Social Media Era
Written By Xinqi Zhou（33837441） MV (Music Video) has a profound significance in modern culture. It is not only a visual presentation of a song but also a product of the combination of music and video art. Initially, the main function of MV was to promote songs or albums. With the rise of MTV, music videos…
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Why are so many people addicted to binge-watching TV？
As television technology advances, an increasing number of individuals utilize video on demand to view TV program.Especially VOD representatives like Netflix.“Netflix’s AI-powered algorithm creates personalized recommendations for each user based on their preferences, watch history, ratings and demographics.”（Morgan,B,2022).Watching a TV program on such a platform is similar to selecting a book from the library also like…
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Netflix and Binge TV
Nowadays, you can watch anything everywhere, whether you are watching Netflix on the train or at home on your TV, we have ‘the ability to control viewing’ (Lotz, 2014, 54). The idea of binge-watching can be seen on streaming platforms such as Netflix, Amazon Prime and Disney Plus. For example, the way Netflix promotes binge-watching is…
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Chaos Cinema and Post-Continuity: A Decline in Filmmaking or a Mirror of Society?
One could argue that the emergence of Chaos Cinema signifies a decline in filmmaking or reflects changes in society. Matthias Stork, in Chaos Cinema Part II (2012), critiques this trend as an extreme evolution of David Bordwell’s intensified continuity. Bordwell’s concept describes modern filmmaking’s reliance on rapid editing, bipolar lens lengths, close framings, and dynamic camera movements to intensify…
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Has Netflix Subtly Redefined Our Viewer Experience?
Netflix emerged as a highly successful video on demand (VOD) platform, readily available at the touch of one’s fingers. However, its designed accessibility has allowed it to dominate viewer reflexes when looking for something to watch. Lotz argues it has enabled viewers to perceive laptops and tablets as ‘television screens’ helping to mobilise and facilitate…
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Post Cinematic Form, Post Continuity, New Structure of Feeling and “Joker”
From its depiction of mental health difficulties to its criticism on social issues, Todd Phillips’ picture “Joker” has received critical praise and generated discussions on a number of topics. However, “Joker” acquires a new depth and meaning when analyzed from the perspectives of post-continuity, post-cinematic form, and the new structure of sensation. The article ‘Post-Continuity:…
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Comparative Analysis of iQIYI and Netflix: A Cross-Cultural Perspective
As a globally popularization video platform, Netflix has reduced the dominance of traditional TV companies and cinemas, driving the trend of streaming media, replacing the traditional forms of entertainment, and has had a significant impact around the world (Janner, 2018). In China, however, online video companies have gone through a number of waves of reshuffling…
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Katy Perry: The queen of music video?
With a sizable amount hitting over 3 billion views, Katy Perry is known for her music videos. I think there is a so much worth discussing here, but I will be focusing on the difference between her ‘Chained to the Rhythm’ video and ‘Bon Appetit’ featuring Migos. Both published in 2017 to promote her new…
Digital Audiovisual Media Class Blog 