Category: Uncategorized
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Does Netflix makes people binge watching ?
Netflix, a streaming platform, encourages people to binge-watch shows. Netflix has transformed television consumption by prioritising binge-watching, which is integral to its brand identity and framework. Although viewers have binge-watched since the advent of time-shifting devices, Netflix deliberately promoted and organised its service to accommodate this consumption trend. The platform provides unparalleled viewer autonomy via…
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Pubs, Pals, and the Apocalypse: A Look at British Cultural Affect in Edgar Wright’s Film
Written by Polina Olhovska (33661919) In “The World’s End” directed by Edgar Wright, the cultural phenomenon of the pub serves as a recurring backdrop, symbolising safety and nostalgia, but is skilfully subverted into scenes of chaos with action-genre elements that become satirical, humorous, and adrenaline-filled. Through Steven Shaviro’s explanation of affect and emotion, it is…
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The Post-Cinematic Shift: How Digital Media Changed the Aesthetics of Film.
Cinema has been prone to change throughout the years due to a number of factors such as development in technology along with streaming services. Shaviro argues the past of cinema has been surpassed by a new ‘cultural-technological regime’ Shaviro (2011). This connotes that the traditional editing linear way of film is being replaced by a…
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Music Videos & Kylie Minogue’s “Can’t get you out of my head.”
Music videos and their visual choices have always exemplified the common themes and aesthetics of media production of their time. The relationship between sound and visual effects is significant, and as Michael Chion states, sound is often supplementary to traditional film; therefore, secondary to the visual. This paradigm is challenged with modern music videos, however,…
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Authenticity, narrativity or virality? Sabrina Carpenter’s Post-Cinematic Pop
Sabrina Carpenter’s Please Please Please music video blurs the boundary between reality and performance, embodying a distinct aspect of post-cinematic form. Unlike traditional cinematic portrayals, pop stars in music videos often appear to reveal aspects of their authentic selves, creating a layered experience where reality and fiction merge. In the video, Carpenter oscillates between presenting…
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Exploring the Connection Between the Smile Franchise and Post-Cinematic Affect in Modern Horror
WARNING: Some images may be disturbing to readers. After the success of the first film, Smile, the production soon released a second movie in October of this year. Essentially, the Smile films are about a curse that manifests as a smile after witnessing a killing that passes from one person to another with an overarching…
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Jar Jar Binks – The Father of Your Favourite CG Characters
How ‘Star Wars: Episode I – The Phantom Menace’ paved the way for digital cinema By George Hewitt The 90’s marked the beginning of a new era for cinema, movies such as Edward Scissorhands (1994), Jurassic Park (1993) and Terminator 2 (1991) ushered in a wave of digital apparatus in film-making. This new digital wave…
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THE GENTLEMEN
How has Netflix changed television? By George Hewitt The ‘Netflixification’ of television has been going on for years, with binge-watching and spin-offs becoming more and more popular, tv has had to adapt to keep its audience happy. In the days of Timeshift television, programmes would air weekly at the same time on the same channel,…
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LYRICAL LEMONADE: CARRYING THE BATON FOR POST-MTV AUDIOVISUAL MEDIA IN MUSIC
How Cole Bennett used YouTube to revive the ‘MTV’ music video genre in Hip-Hop By George Hewitt At one point in time not too long ago, MTV was the go to channel for music lovers to access their favourite artists newest songs, and most importantly, their music videos. Launching itself into the mainstream in 1981,…
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Visibility, voice and vulnerability: Trans Queer representation in the digital Age.
Trans and Queer people face some potentials and challenges within the new digital platforms. The potentials are increased visibility, as they can reach out to audiences worldwide without traditional media gatekeeping or giving them any boundaries. Diverse stories shared by people from within the community can foster understanding and reduce stigma. this gives a step…
Digital Audiovisual Media Class Blog 