Category: Uncategorized
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“Why do we need seven Scream movies?” The power of ‘Post-Cinematic Affect’ in the Scream franchise
By Emma Bogue When meaning is lost, emotions overpower. The latest installment of the franchise, Scream 7 is due to hit theaters on February 27th. While you might roll your eyes and wonder why Ghostface returns for yet another slightly trashy Hollywood slasher reboot, there’s probably a good reason for it. The horror genre is…
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blog week 2 -AW
Post-Cinematic Affect and The Big Short (2015) by Aimee Wheeler Adam McKay’s The Big Short (2015) is a strong example of what Steven Shaviro describes as post-cinematic affect, where cinema prioritises sensory intensity and circulating feelings over classical narrative immersion. Rather than offering a stable, emotionally coherent account of the 2008 financial crisis, the film…
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Post-Cinematic Affect – Mulholland Drive
By: Jimena Inda David Lynch’s Mulholland Drive (2001) is a perfect example of what Steven Shaviro calls post-cinematic affect (from his 2010 article). This idea means films have changed: they no longer focus on clear stories, strong character feelings, or making us easily care about the characters. Instead, they create powerful moods, intense sights and…
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Transmedial Post-Cinema Aesthetic of Free Guy (2021)
By G. Nanthinee Shree Free Guy (2021), directed by Shawn Levy, follows a Non-Player Character (NPC) whose existence is a repetitive loop of bank heists and scripted pleasantries. This routine is shattered by a chance encounter with a mysterious stranger, forcing him to confront the digital truth: he is merely background code in a sprawling…
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Chaos cinema = bad movie making. But what if it doesn’t?
Chaos cinema is an idea created by Matthias Stork in his video essay which takes David Bordwell’s ‘Intensified continuity’ (2002) to an extreme. In it, Stork says that the ways of editing associated with Bordwell’s concept are a hallmark of a bad movie. I disagree. What makes a movie bad is if these techniques are…
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Digital Ontologies: The Performer as a “Module” in the Post-Cinematic Era
The transition from analog to digital media represents more than a technical evolution; as discussed in our first lecture, it signifies a fundamental restructuring of the performer’s identity. As Lev Manovich argues in The Language of New Media, the defining logic of digital media is Numerical Representation. For me, as an actress, this is a…
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Audiovisual: Post-Continuity vs Chaos Cinema
In the lecture and seminar today we were talking about both of these topics. They both fall under the umbrella term of ‘Post-Cinema’ and mean very similar things. However what I find interesting is how, despite being so similar, the distinction between these two terms matter a lot. These two terms I am referring to…
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Stranger Things and the Future of Moving Images
Cinema isn’t dying, it’s just evolving. While we used to define ‘the movies’ by going to a dark room with a massive screen, that definition has gotten a make-over throughout the years. This is why many media scholars now use the term ‘post-cinema’. This term helps us understand how moving images exist across many platforms…
Digital Audiovisual Media Class Blog 