Category: Uncategorized
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Is Netflix Binge-viewing Affecting Our Mental Health?
At some point, we all have fallen victim to binge-watching. It’s become so normalized that it now feels socially acceptable. However, binge-watching could lead to several drawbacks. A subscription to Netflix grants us access to an abundant amount of entertainment, anywhere and at any time, with no commercials. Thanks to Netflix’s structure and algorithm, finding…
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The Case of the Conglomerated Niche.
I often tease my best friend that her Netflix algorithm is a bit dark and twisted. Whenever she opens her profile, her suggested watches include disturbing true crime exposés and gory horror movies. On the other hand, my Netflix is cluttered with feel-good Bollywood classics, Hindi Netflix Originals and the occasional cuisine show. Understandably, she…
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Are Ads on Streaming Platforms Like Netflix Bringing Back Cable TV?
The introduction of advertisements on streaming platforms such as Netflix might appear at first glance to signal a return to the cable TV era. However, as Mareike Jenner’s concept of “TVIV”—the fourth stage of television—suggests, the current landscape is far more complex. We have entered a new era in which digital content distributors such as Netflix…
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Shaviro’s post continuity cinema in Memento (2000)
Christopher Nolan’s Memento (2000) exemplifies Steven Shaviro’s concept of post-continuity cinema by redefining how audiences engage with fragmented storytelling. Shaviro highlights a separation from traditional continuity editing, favoring disjointed structures and affect-driven narratives. In Memento, these techniques are used not for spectacle but to immerse viewers in the fractured mental state of its protagonist, Leonard…
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The Dialogue Between Sound and Video: “The Audio Visual Contract”
French composer Michel Chion refers to the “audiovisual contract” as a ‘basic paradigm for the relationship between sounds and moving images’. We can understand that sound can ‘enrich a given image’ through properties that give ‘added value’. However, he appears in disbelief about ideas that would then deem sound as secondary or unnecessary. In this…
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Thriller to Brat: The Evolution of Music Videos in the Social Media Era
Written By Xinqi Zhou（33837441） MV (Music Video) has a profound significance in modern culture. It is not only a visual presentation of a song but also a product of the combination of music and video art. Initially, the main function of MV was to promote songs or albums. With the rise of MTV, music videos…
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Why are so many people addicted to binge-watching TV？
As television technology advances, an increasing number of individuals utilize video on demand to view TV program.Especially VOD representatives like Netflix.“Netflix’s AI-powered algorithm creates personalized recommendations for each user based on their preferences, watch history, ratings and demographics.”（Morgan,B,2022).Watching a TV program on such a platform is similar to selecting a book from the library also like…
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Netflix and Binge TV
Nowadays, you can watch anything everywhere, whether you are watching Netflix on the train or at home on your TV, we have ‘the ability to control viewing’ (Lotz, 2014, 54). The idea of binge-watching can be seen on streaming platforms such as Netflix, Amazon Prime and Disney Plus. For example, the way Netflix promotes binge-watching is…
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Chaos Cinema and Post-Continuity: A Decline in Filmmaking or a Mirror of Society?
One could argue that the emergence of Chaos Cinema signifies a decline in filmmaking or reflects changes in society. Matthias Stork, in Chaos Cinema Part II (2012), critiques this trend as an extreme evolution of David Bordwell’s intensified continuity. Bordwell’s concept describes modern filmmaking’s reliance on rapid editing, bipolar lens lengths, close framings, and dynamic camera movements to intensify…
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Has Netflix Subtly Redefined Our Viewer Experience?
Netflix emerged as a highly successful video on demand (VOD) platform, readily available at the touch of one’s fingers. However, its designed accessibility has allowed it to dominate viewer reflexes when looking for something to watch. Lotz argues it has enabled viewers to perceive laptops and tablets as ‘television screens’ helping to mobilise and facilitate…
Digital Audiovisual Media Class Blog 