Category: Uncategorized
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This Is America and the Viral Logic of the Post-MTV Music Video
By Ridwana Ali Childish Gambino’s This Is America (2018), directed by Hiro Murai, represents a pivotal evolution in the music video’s trajectory from MTV broadcast artefact to digital cultural event. As Arnold et al. argue, music videos today persist not just as promotional tools, but as hybrid, socially engaged artworks adapted for twenty-first-century digital media…
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The Professor’s Perfect Plan: Binge-Viewing and Global Strategy in Money Heist
By Ridwana Ali Money Heist (La Casa de Papel) is a compelling case of how Netflix has redefined television through its platform-specific strategies of binge-viewing, algorithmic recommendation, and global content circulation. Originally broadcast on Spain’s Antena 3 to modest success, the series only achieved global popularity after being distributed by Netflix. This transformation aligns closely…
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Shattered Realities: Post-Continuity in Everything Everywhere All at Once
By Ridwana Ali Daniel Kwan and Daniel Scheinert’s Everything Everywhere All at Once (2022) exemplifies the aesthetics of post-cinematic form. Through a dizzying array of visual styles, tonal shifts, and temporal disjunctions, the film abandons classical cinematic continuity in favour of what Steven Shaviro calls “post-continuity editing” a formal strategy shaped by the chaotic, layered…
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Reclaiming the Past: Affective History in David Olusoga’s “Alt History”
By Ridwana Ali David Olusoga’s Alt History: Black British History We’re Not Taught in Schools (BBC Stories, 2019) is a compelling example of the post-cinematic video essay, blending archival material, historical narrative, and affective pacing to challenge cultural memory. As Olusoga walks through everyday British spaces schools, high streets, and museums, he questions the absence…
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From the Jury Room to Pandora: Cinema’s Leap into the Digital Age
By: Ridwana Ali Cinema has always been shaped by its technological context, but the shift from analogue film to digital cinema represents more than a change in tools it redefines the medium itself. A comparison between 12 Angry Men (1957) and Avatar (2009) demonstrates this dramatic transformation. Sidney Lumet’s 12 Angry Men exemplifies classical, analogue-era…
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Creator Labor and Consumer Influence: The Impact of Haul Videos
YouTube has transformed content creation, with one of the most popular genres being haul videos. In these videos creators showcase new products like clothes, makeup, or tech. Many influencers become viral by combining entertainment with consumerism in making those haul video. However, these videos are not simply made for entertainment, they also encourage viewers to…
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Arcane: The Evolution of High-Budget Animation in the Streaming Era
The rise of internet-distributed television has changed not just the way we consume content, but also how it’s produced. Netflix’s Arcane is an animated series based on the game League of Legends. It is a prime example of how streaming platforms are pushing the boundaries of animated television. Unlike traditional animated series, Arcane offers a…
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The “TikTokification” of Modern Music
Arnold et al. discuss how the music video form has evolved from MTV’s heyday to today’s social media platforms like TikTok. They highlight the shift towards short, catchy content tailored to the viral nature of social media, reshaping how music is consumed and promoted (Arnold et al., 2018). TikTok has reshaped the music industry, influencing…
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The Rise of Binge-Watching: How Netflix Changed the Way We Watch TV
Let’s be honest, who hasn’t stayed up way too late watching Netflix? The minute one episode ends, Netflix throws the next one at you before you even have time to think. Suddenly it’s 3am and you’ve watched an entire season. That’s not an accident. It’s exactly how internet-distributed television like Netflix has reshaped the way…
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Euphoria: LGBTQ+ Representation and Its visual Aesthetics
Euphoria is a popular show streamed on HBO Max, known for its strong representation of LGBTQ+ characters, especially trans individuals. The show features Jules Vaughn, a transgender character portrayed by Hunter Schafer, a trans actress. This adds authenticity to her role. In a time where many shows still struggle with portraying trans characters in a…
Digital Audiovisual Media Class Blog 