Category: Uncategorized
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The Cinematic Evolution: Analog to Digital
The cinematic scene has shifted within its technology from analogue to digital, changing the structure of film and television. This transformation is characterized by important discussions, technical advances, and changing perspectives. Critics universally agree that the introduction of digital technologies has significantly changed both film and television, affecting audience consumption habits and the processes involved…
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Why is Youtube so successful?
Youtube is considered to be one of the pioneering video platforms that have granted consumers a significant degree of autonomy. Individuals have the ability to create and distribute videos without restrictions and have the option to include adverts based on the viewership metrics of the published videos. The Youtuber engages in efforts to generate income…
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Why did trans TV show up?
The establishment of Trans TV has played a pivotal role in the advancement of the television industry. When contrasting traditional television with Netflix, it becomes evident that traditional television exhibits a certain level of monotony, since its operational methods and forms remain consistent, resulting in a lack of novelty for viewers. A video streaming network…
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From MTV to digital music
The proliferation of video outlets, exemplified by Youtube, has significantly impeded the progress of MTV. Upon conducting a comparative analysis, the music businesses discovered that the cost associated with MTV is considerably higher when compared to other video platforms. Consequently, they made the decision to shift their focus from MTV to platforms such as YouTube…
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Different Types of Social Media Platforms
Each social media platform is actively striving to innovate in order to maintain user engagement and satisfaction. In this forum, we shall engage in an academic discourse on the subject of “big data”. The concept of big data involves the collection of user information for the purpose of conducting in-depth analysis. In order to assess…
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Post-Cinema in our life
In the year 2000, Robert Stam established a dedicated section within the book titled “Film Theory: An Introduction” to encapsulate the notion of “post-cinema” by integrating digital theory and new media. This endeavor marked the formal theoretical conceptualization of the foregoing ionized idea. According to Robert Stam, the theoretical foundation of “post-cinema” can be attributed…
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‘Transing TV’
This week’s discussion of ‘transing’ TV grapples with new exposure and potential of representation with the introduction of new digital platforms providing new ways of viewing TV. Trans TV is defined by Hogg and Goddard as the “process of transformation, and a starting point for reflecting on the emergence of prominent televisual representations of transgender…
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Youtube as an ‘Assembly’
When discussing post cinema throughout the course, one platform has continually been understood as a main culprit in the shift to digital–Youtube. This week discusses the ‘assemblage’ of the platform along with examples of how Youtube epitomises a post cinematic ideology. In his chapter titled ‘Assemblage,’ Francesco Casetti discusses the view that digital cinematography can…
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Music Videos as Post Cinema
In week 6, we discussed the thought of Music videos as a form of post cinema. With the introduction of MTV in 1981, the music industry forever changed as the platform quickly gained traction and solidified itself as the “dominant mechanism for the promotion and circulation of popular music.” (Arnold, p. 2, 2017) The music…
Digital Audiovisual Media Class Blog 