Category: Uncategorized
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Wow, that soundtrack!
Have you ever heard a film’s soundtrack that made you feel some sort of way? In this blog we will explore the way in which film soundtracks play a role within the structure of feeling and relate to post continuity. When thinking about the ‘structure of feeling’, we think of the aspects within media that…
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Case Study: Cobra Starship & Product Placement

Cobra Starship was formed in 2006, they made their way into the Top 10 and US hits with ‘Good Girls Go Bad’, featuring Gossip Girl star Leighton Meester, when looking through their music videos is evident that this event led their career down a more commercial route, similarly to the idea of ‘music videos as…
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The impact of YouTube on the development of music videos
“We can begin to understand today’s music videos if we consider some of the aesthetic features that define YouTube: (1) pulse, repetition, and other forms of musicality; (2) non-reality and weightlessness (associated with low resolution and digital); (3) scale and graphic values; (4) anomalous causality; (5) variability and intertextuality; (6) humornd parody; (7) volatility and…
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The technologies and aesthetics taxonomies in Youtube
YouTube is an American online video sharing and social media platform. When YouTube was set up in 2005, its founders defined it as a dating site where users could upload their vlog entries to attract potential mates. “YouTube rapidly emerged as the dominant participatory media channel and most popular entertainment Web site of the new…
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Multiple ‘Trans’ in Euphoria (2)
Building on the previous blog’s introduction to the concept of ‘Trans TV’ and the production of Euphoria’s (19-) transformation, I will analyze the Gen Z aesthetic created by Euphoria from more perspectives. Euphoria offers an aesthetically exciting viewing experience. Each character has a unique style and as a whole forms a fashion style that belongs…
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Effects of Binge-Viewing
In August this year, Love Between Fairy and Devil (Cang Lan Jue), an oriental mystery costume drama, dominated the front pages of many Chinese social media platforms, generating buzz across the Chinese internet and becoming a phenomenal drama. It also has an 8.5 rating on IMBd. The series was then released on Netflix, and 36…
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YouTube Channels, the custom-made content from the digital assemblage
Media has always been a part of technology, and digital media is integral to society’s technology development. Although the platform YouTube is one of the most popular online video-sharing platforms, it has also created the opportunity for creatives and influencers to post and create content of which generates an income. The emergence of…
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Trans TV and LGBTQ+ innovations in Skam
Skam – or Shame – tells the story of the students of the Hartwig-Nissens School in a fairly affluent, middle-class suburb of the capital Oslo. Her story is structured so that each season focuses on a different character from its large cast, telling their story only through their eyes. This structure serves to explore the…
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Cinematic experience on YouTube:Liziqi
Nowadays Cinematic experience in displaced conditions, the spectacle of cinema is also easily accessible in other contexts, such as TV series, VR games, and the burgeoning online video platform YouTube. But to satisfy the cinematic experience, Casetti (2015) says that seven elements are needed to achieve cinema assemblage: film, spectatorial practices, environment, symbolic instances, spectators…
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Trans TV’: transgender or/and transformation?
Since the collective viewing audience is primarily made up of the heteronormative Cisgender public, it is essential to understand the history of Trans representation in cinema and other media. Receptive viewers can gain a broader view of gender identity and gender expression. Amanda Lotz, the American author, emphasises the importance of a subscriber-funded model…