Digital Audiovisual Media Class Blog

One exceptional case of the ‘Long Tail’ economic model representing digital media is Netflix. According to Kevin McDonald, “the long tail signifies the growing importance of niche markets and the subsequent shift from exclusively relying on massive successful commodities to more modestly successful commodities that generate value over longer periods of time” (McDonald, 2016, 205).…

The music video for Chanmina’s song “Bijin” (Beauty) uses its visual elements and lyrics to deeply explore the concept of beauty and its complexity within society and culture. It reinforces the song’s critique of beauty stereotypes, aligning with the idea that visuals enhance the message of a song. “Bijin” (“beauty” in Japanese) symbolizes the intense…

Defining Post-Cinema In today’s media milieu, a post-cinema appears one of the extremely important concepts interrogating our perception of audio practices. As Denson and Leyda put it, post-cinema describes examining “how 21st-century media help shape and reflect new forms of sensibility” (Denson and Leyda, 2016). Into this definition, the notion flies beyond technological innovation into…

33724037 Venus Pun Netflix is an enormous streaming platform in this contemporary world. It was founded in 1997 as a DVD rental service allowing subscribers to select movies and TV shows through the website and receive them by mail. It gradually became a streaming service in 2007, allowing subscribers to watch selected content online.  Netflix…

Do you remember the last time you turned on a TV to watch a show and had to dash to the bathroom during a commercial break between episodes? No? Well, it’s all thanks to Netflix and online streaming platforms—or, as Amanda Lotz refers to it, IDTV (internet distributed television). She explored the ways in which…

The historical context of music videos is a fascinating journey, stretching from the days of MTV to today’s digital social networks. This week’s focus delves into the anomalous media form of the music video, which is both commercial and experimental, often anticipating and involving the use of digital technologies, long before those technologies were applied…

33724037 Venus Pun Requiem for a Dream is a haunting exploration of addiction. The film used many cinematic techniques to stimulate the audience’s senses by portraying the relentless cycle of reliance. The use of repetition, sound design, the use of cinematic colour and extreme close-up shots create an incredible sensory experience for an audience of…

Barbie movies being my absolute favorite thing to watch growing up, I—and I am sure many others—experienced the evolution of the animation styles of these films and endless numbers of kids’ shows like My Little Pony, Strawberry Shortcake, Paw Patrol, Totally Spies, and Boss Baby. Every time a new film comes out, I hate it…

33724037 Venus Pun Shunji Iwai’s film is about Lily Chou-Chou and occupies a unique space within the film. Watching the lecture and doing the readings, I could only think about his movie and how it echoes the transformation in media Culture described by Manovich, Shane Denson and other authors. This is the best film about…

In the landscape of contemporary television, the emergence of ‘Trans TV’ signifies a pivotal shift in representation, aesthetics, and identity. This phenomenon, as discussed in our lecture on ‘Trans TV: The Potentials and Challenges of Representation on New Digital Platforms’, underscores the transformative impact of internet-distributed television on traditional televisual content. The rise of platforms…