Digital Audiovisual Media Class Blog

Written by: Polina Olhovska (33661919) Carol Vernallis, in her discussion of YouTube aesthetics, references examples like ‘Badger‘ and ‘I’m a Gummy Bear‘. These “YouTube classics,” along with viral hits like ‘Crazy Frog‘, remain universally recognisable for their reliance on “instant reiteration,” “simplistic and evocative representations,” and “ad-hoc” colour schemes that capture attention. Vernallis notes that…

Music videos have been around for generations, and whilst early music videos were only seen as promotion for the music itself, MTV’s introduction in the early 1980s resulted in a mass industrialisation of music videos. This led to the possibility of music videos being produced with large budgets and in turn the use of digital…

By LAI WEI 33870474 As of 2016, Netflix had more than 93 million members in over 190 different countries, with 47% of those members residing in the United States. A recent survey of 2,200 Americans found that 70% of respondents reported binge-watching an average of over five episodes in one sitting. Among millennial respondents, 35%…

Over the last two decades, Netflix has replaced and revolutionised the way in which we consume television and has even invented the culture of ‘binge-watching’- the “practise of watching multiple episodes of a television programme in rapid succession”, according to the Oxford Dictionary. Through offering endless, personalised content, Netflix certainly has had and still has…

Directed by Farah Khan, Om Shanti Om (2007), took the Bollyworld (Kaur and Sinha, 2005) by storm when it was released. Aside from being three hours of pure entertainment, this masterpiece goes far beyond the classical tropes of Bollywood cinema. It is a prime example of “ the structure of feeling” that Shaviro refers to…

Reaction videos are one of the biggest categories on YouTube and stormed the platform. These videos are more than just entertainment; they help create a sense of community and shared experience, whether that’s watching someone discover a beloved song for the first time or seeing their take on the latest TV drama. From David Craig…

Editor by LAI WEI 33870474 Maria, a YouTuber aka the Gentle Whisperer, is able to send tingles up and down the spines of her over half a million subscribers. Maria’s videos have logged more than 203.5 million views and she has since quit her nine-to-five administrative job to be a full-time content creator. In her…

By Ismail Hadj-Maamar 33738244 YouTube has completely transformed how we consume media. It’s not just a platform for sharing videos; it’s a space where new genres are born and creative practices thrive. One example that really highlights this is the niche world of “unboxing” videos. These are simple yet strangely compelling videos where creators open…

By Ismail Hadj-Maamar 33738244 Childish Gambino’s 2018 music video for “This Is America” is a game-changer. It’s not just a music video; it’s a social commentary on race, gun violence, and the contradictions of American life. The way it mixes dance with brutal violence is shocking, but it’s also exactly what makes it so impactful.…