Digital Audiovisual Media Class Blog

Baz Luhrmann, australian director and producer, is known for his lack of naturalism and incredible merging of visual effects and soundtracks in his movies, managing to bring stories set in the past into our present. Luhrmann’s films are characterised by fast paced editing, striking visuals and his choices of music. Post cinema can be identified…

Netflix has become one of the biggest companies that provide Video on demand (VOD) content for their users. VODs were vastly different from the DVR as VODs allowed the searching for content whereas the DVR focused more on planned recording making it harder for television to compete. This forced other major television channels to create…

The Weeknd’s “False Alarm” is a paradoxical example of post-cinema. While the music video employs traditional narrative techniques, its hyper-stylized visuals, rapid-fire editing, and intense action sequences push the boundaries of the genre. By defying expectations and embracing a more cinematic approach, “False Alarm” exemplifies the fluid and ever-evolving nature of the music video industry.…

Guillermo del Toro’s Pacific Rim is more than just a giant monster movie. It’s a cinematic masterpiece that embodies the key characteristics of post-cinematic cinema. This new genre, marked by its reliance on spectacle, digital effects, and global appeal, has reshaped the landscape of modern filmmaking and become a prime example of post cinema. A…

Netflix and Amazon Prime are streaming services that are useful in many ways but they are heavily regulated and tied to capital. Similarly with national large film festivals like those at Cannes and Sundance, they are often exploitative and hierarchical and don’t offer a dialogue between filmmakers, audience and organisers, which in turn suppresses any…

Over time, music videos have transitioned from being utilised as promotional tools to becoming a way to express creativity. Initially they were created to promote music on TV, but today they convey deeper messages which viewers are able to interact with through social media platforms like YouTube. As Gina Arnold rightfully notes, music videos provide…

“Nxde” by (G)I-DLE is a bold and proactive music video that explores female identity, and challenges societal norms and expectations. The video employs feminist glitch aesthetics to subvert male gaze and challenge objectification of women. Benson-Allott’s work on feminist spectacle and glitch aesthetics provides a lens to analyze Nxde’s visual language. Artists have recognized the…

The Promotional Mastery of Barbie and Wicked (Major, M. photo reference) Both Barbie and Wicked have demonstrated the power of thoughtful, strategic promotion in shaping their success. In an era where marketing extends beyond traditional methods, these films have capitalized on a multi-faceted promotional approach that includes not only trailers and social media campaigns but…

Shaping Identity: The Power of Themes and Core in Celebrity Branding In today’s media-saturated world, it is essential that celebrities craft distinct themes and identities to truly resonate with audiences, and music videos have become essential in this process. These carefully curated identities are more than branding, as they reflect and shape cultural attitudes. Diane…