Digital Audiovisual Media Class Blog

Ruiyao Zhu-33832865 The digital extension of the physical context allows individuals to construct and express their identities across multiple, overlapping environments, often transcending geographical boundaries (Conti, 2024). Driven by digitalization and globalization, YouTube in the post-movie era is not only a platform for video content sharing and trailer distribution, but also a diversified virtual community. Users…

The fast advancement of technology and the shifting nature of audience experiences have led to a growing perception that the art and style of conventional film and television are at risk of being lost. The depth of significance of new films and media are influenced by technological advancements. As examined in an article titled “How…

In scholar Steven Shaviro’s overview, post-continuity is described as “a preoccupation with immediate effects trumps any concern for broader continuity—whether on the immediate shot-by-shot level, or on that of the overall narrative” (2010, 123). The concept is believed to be related to post-cinematic affect, in which the audience’s experience of the present moment is more…

TV has gone through various changes throughout the years, most recently with online platforms gaining major influence in the industry. To comprehensively describe this, scholar Mareike Jenner builds on Roberta Pearson’s eras of TV from it’s emergence (TVI) to a new era where online platforms are TV distributors (TVIII). Jenner argues that we are now…

Ruiyao Zhu-33832865 Advertising is the core means of media profit. In the recent few years, personalization has taken concrete steps to break out from ‘hype’ and found its calling in marketing deployments across B2B and B2C with equal vigor (khandelwal, 2019). With the development of digital technology, streaming media platforms such as Netflix have overturned the…

Written by: Polina Olhovska (33661919) Jungle is a UK crime drama by Junior Okoli, Chas Appeti, and Kurban Kassam, developed with support from Amazon Studios. Set in a futuristic London, the series immerses viewers in the crime drama influenced by drill music scene through a surreal, neon-lit urban landscape. Its striking visuals, theatrical lighting, and…

The song Ditto released by the Korean girl group New Jeans has been popular throughout East Asia in 2022, and the music video has received numerous compliments. The music video not only has a subtly cinematic and creative narrative, as Gina (2017) claimed, but it also has a new aesthetic, especially its portrayal of the current identity…

Ruiyao Zhu-33832865 Korean music industry is known worldwide for its bold innovation and high-quality production. In recent years, with the rise of the concept of the metaverse, as  a  concept  permeating  in  different  fields  including  computer  science,  education, art, media studies museums, and even finance (Linuo 2022). As an important carrier of cultural output, Korean MVs are actively embracing this virtual reality technology. From virtual…

Ruiyao Zhu-33832865 Throughout the history of cinema and research, cinema has changed from “author-centered” to “audience-centered” (Huang, 2023). In recent years, trans TVs have received much attention and have been widely discussed in any country in the world. In addition to focusing on sexual minority groups, dramatic conflicts, and the development of trans TV, the values…

After the rise of the post-feminism wave in South Korea in 2015, South Korean cultural products began to shape and strengthen the female subject discourse, and women began to be portrayed as active and independent roles. This trend is gradually reflected in the female images in K-pop music vedios. As a concept in the context…