Digital Audiovisual Media Class Blog

For many years, one important type of visual media in the music industry has been the music video. Music videos have changed and adapted to the shifting media consumption landscape, from their 1980s MTV debut to their present widespread use on digital social networks. Many facets of the music video genre are examined in the…

The song “Immigrants (We Get the Job Done)” by K’Naan ft Residente, Riz MC, and Snow Tha Product, is a clear representation of political music video. It makes a powerful statement about the current hardship suffered by immigrants within the USA. It addresses themes of injustice, sacrifice, and the craving for recognition. Diane Rilton states…

The A Chinese Odyssey series consists of two films, A Chinese Odyssey Part One: Pandora’s Box and A Chinese Odyssey Part Two: Cinderella, produced by Stephen Chow’s Star Overseas company. These classic nonsensical comedies are adapted from Wu Cheng’en’s famous mythological novel Journey to the West. Upon their release in the early 1990s, these films sparked heated debate, transitioning from being…

1. Complexity and Transformation of Narrative Perspectives Plato believed that narratology, as a discipline, explores the nature, structure, and operational laws of narratives across different media, as well as the narrative competence of both creators and receivers. For instance, if Inception is examined as a narrative text, then Christopher Nolan’s narrative mastery shines through in the film’s…

Nowadays, the emergence of post-cinema has largely subverted the traditional form of cinema, post-cinema to a certain extent exceeds the narrative form and aesthetic vision of traditional cinema as well as the sense of interaction with the audience, and the innovation of the new medium of new media and digital technology greatly affects the audience’s…

Initially seen as tools for promotion, music videos were used by record labels to increase sales of the songs produced by them. These early videos primarily consisted of simple visual sequences synchronised to a recorded pop song. However, over time music video production has gone through a significant change, evolving into a sophisticated form of…

The term “post cinema” refers to the idea of reexamining the form, purpose, and cultural relevance of film in light of new media and technical advancements. It represents the development tendency of contemporary image culture.The aesthetics of these post-film technologies evolved together with them.“Furthermore, the aesthetics of modern film deviate more drastically from the power…

At some point, we all have fallen victim to binge-watching. It’s become so normalized that it now feels socially acceptable. However, binge-watching could lead to several drawbacks. A subscription to Netflix grants us access to an abundant amount of entertainment, anywhere and at any time, with no commercials. Thanks to Netflix’s structure and algorithm, finding…

I often tease my best friend that her Netflix algorithm is a bit dark and twisted. Whenever she opens her profile, her suggested watches include disturbing true crime exposés and gory horror movies. On the other hand, my Netflix is cluttered with feel-good Bollywood classics, Hindi Netflix Originals and the occasional cuisine show. Understandably, she…

The introduction of advertisements on streaming platforms such as Netflix might appear at first glance to signal a return to the cable TV era. However, as Mareike Jenner’s concept of “TVIV”—the fourth stage of television—suggests, the current landscape is far more complex. We have entered a new era in which digital content distributors such as Netflix…