Digital Audiovisual Media Class Blog

A space for uploading regular blog posts on topics covered in the module

    • Does Netflix make people binge watching ?
    • Just a test
    • TEST
    • Unraveling the Evolution of Post-Cinematic Narratives
  • Harry Potter and The Great Creative Bankruptcy

    The early 2000 success of movie franchises like Harry Potter, followed by the subsequent success of the Twilight saga, the Hunger Games and the Marvel Cinematic Universe changed the landscape of film media drastically from the creative and intriguing to arguable what is now its most repetitive and derivative form. Book to movie adaptations have…

    michaelgodd

    November 14, 2024
    Uncategorized
  • The Cinematic Trend in Global Television: High Production Value Practices on Netflix and iQIYI – Review of Week 4

    With the rise of streaming platforms, TV program production has gradually shifted toward high production costs and cinematic styles, blurring the boundaries between traditional TV and movies. This trend is called “TVIV” or the fourth stage of television (Jenner, 2016), marking the transition of television from the network age to the “post-network” age (Lotz, 2014). Whether on Netflix…

    michaelgodd

    November 14, 2024
    Uncategorized
  • From Audience to Player: The Narrative Approach of Gamefication in Film and Television

    Gamification has been defined as a process of enhancing services with (motivational) affordances in order to invoke gameful experiences and further behavioral outcomes. (Hamari, J., Koivisto, J. and Sarsa, H., 2014) The trend of “gamification” in film and television is not common, but it has gained some popularity with the help of digital media and streaming platforms. Compared…

    michaelgodd

    November 13, 2024
    Uncategorized
  • The Box Set Effect: Why We Love Binging Entire Seasons in One Go

    In today’s streaming world, binge-watching has become the norm, with platforms like Netflix leading the way. This once-unique way of consuming content has quickly transformed into an industry-defining trend, changing our viewing habits and reshaping the nature of television. This phenomenon is often referred to as the “Box Set Effect.” The Origins of Binge-Watching TV…

    michaelgodd

    November 13, 2024
    Uncategorized
  • Digital Transformation in the YouTube Era: The case of Mr Beast.

    From the development of digital platforms such as YouTube, everyone has gained the ability to become prosumers and therefore not just digest but create content from the comfort of their own homes. Manovich states ‘”The most important feature of new media is its ability to represent, manipulate, and interact with data in real-time.” (Manovich, 2002).…

    michaelgodd

    November 13, 2024
    Uncategorized
  • Post-Cinematic Form, Feeling, and Post-Continuity – Review of Week 3

    In the third week, we explored the form, emotion, and concept of post-continuity in post-cinema. Shaviro (2011) proposed that post-continuity is not limited to action films, but also appears in other genres, such as horror films and independent films. In these films, traditional narrative and editing rules are often broken or redefined. This narrative style often gives…

    michaelgodd

    November 12, 2024
    Uncategorized
  • Week 3 Fate

    In exploring Steven Shaviro’s notion of ‘post-cinema,’ the anime Fate/Zero provides an insightful case study. This work not only demonstrates how technological advances have affected narrative and audience experience, but also how sensory structures have changed under the new ‘cultural-technological regime’(Shaviro 2016). The combination of technology and sensory structures In the Fate series, the magnificent…

    michaelgodd

    November 12, 2024
    Uncategorized
  • The Digital Transformation of Cinema and Television-Review of Week 1

    When I first heard the topic of “Digital Transformation of Film and Television”, I felt a little confused. I didn’t have a particularly deep understanding of the history of film and television before. It was not until I saw a timeline chart of the development of film and television in class that I began to…

    michaelgodd

    November 12, 2024
    Uncategorized
  • Netflix and Victorious Rewind

    The rise of streaming services like Netflix has fundamentally altered the way we watch TV series and films. In “Netflix and the Reinvention of Television,” Mareike Jenner explores the shift in our viewing habits and the impact of Netflix on the television industry. Amanda Lotz examines the emergence of internet-distributed television and its effects on…

    michaelgodd

    November 11, 2024
    Uncategorized
  • Interpreting the post-continuity style in “The Matrix” trilogy

    The “Matrix” trilogy directed by the Wachowski sisters is a milestone in science fiction movies, not only because of its philosophical meaning and narrative depth, but also because of its revolutionary use of digital special effects and editing technology. These films, especially their action sequences, exemplify what Steven Shaviro (2010) has described as a style…

    michaelgodd

    November 11, 2024
    Uncategorized
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