Digital Audiovisual Media Class Blog

“Binge-viewing” refers to the act of watching many television programs or video content continuously in a short period of time. The term is often associated with streaming services such as Netflix, Hulu, and Amazon Prime Video, as these platforms allow viewers the freedom to choose and watch content on their own schedule, without the constraints…

The changes in the post-film era involve both technological changes and cultural changes. Here are some examples of how these two aspects influence each other in the following. Technological Change The digital transformation of film production, distribution and viewing has indeed played a key role in the post-cinema era. Digital technology makes film production more…

This week focuses on the technological shift from anlogue to digitial cinema and progress in audiovisual media, and also presents the concept of post ciname. Under the influence of digital technology and new media, the traditional film form has shifted from the way of film production and viewing, from shooting to post-production, and digital technology…

(Image credit: YouTube) YouTube’s repetition and acceleration elements are not only used cleverly in music video creation, but also bring a whole new experience to the audience. Through the clever repeated use, change and recombination of established elements, creators create a unique language that guides the audience to experience music in a new way. The…

YouTube is a video-sharing platform, which has public contributed content. It was initially a free streaming platform which has since developed with the contribution of ads. It gained popularity in 2005 after a few months when it received its first 1million view video. YouTube videos could be on various topics with various lengths and video…

Netflix successfully adapted to the needs of the general public and the fast technological developments. We will be looking at how Netflix came to become the household name it is today. Since the late 1990s, technological advances created convenience for viewers due to the “increased control over how, where, and when to  view provided by digital video recorders (DVRs), DVDs, electronic programming  guides (EPGs), digital cable boxes, laptops, smartphones, and tablets expanded…

From the perspective of communication science, reaction videos have played a certain role in both cross-cultural communication and cross-circle interaction. When the monopoly of communication power is broken with the rise of new media platforms, cross-cultural communication has also ushered in a new development prospect. David Morley believes that in the close interaction of transnational…

Since the creation of the music video in 1894, the visual medium has become a canvas for portraying social commentary. These “machineries” and “regimes of representation”, as defined by Stuart Hall(Railton, 2011), now extend beyond marketing and aesthetics to influential tools in shaping societal narrative and identities. This exploration allows us to delve into the…

Music videos in this 21st century have converted and evolved into something more than promotion for a song. Since the 1980s, we can see the transformation between music videos seen on MTV to music videos we see now; with the digitalisation of the new aesthetic era of audiovisual music. Furthermore, since MTV swerved lanes into…