Digital Audiovisual Media Class Blog

An experiment in early music videos Before Michael Jackson’s “Thriller” changed the content and format of music videos, many music videos experimented with new forms and cuts, notably Queen Bohemian Rhapsody. The promotional video for the song established the visual language of contemporary music videos through novel visual effects and live stage editing, leading to…

According to Deleuze and Guattari, an assemblage refers to “heterogenous elements that are stripped from further combinations, that enter into a new relation with one another, and that form a general profile”. Francesco Casetti argued that audiovisual assemblage is not a haphazard collection of components, but a methodical set of relations; a complex process made…

How do we make sense of cinema and the audiovisual’s place in a post-cinema world? If a movie is shown elsewhere to a movie theatre does that make it not cinema? In his book The Lumiѐre Galaxy (2015), Francesco Casetti explores the idea that cinema in the 21st century has ‘relocated’ itself from its traditional…

In the reading of this article, I have learned that the aesthetic and sensory structure will change. On this basis, I have looked more deeply at the emotion and influence brought by the nature of performance.  This article discusses the use of audiovisual essays as a form of research expression in the field of screen…

This week’s content continues the discussion about the new aesthetic potential of Internet-distributed television, with a special focus on gender identity. But I think gender identity is only one of the special manifestations, and the overall criticism in the article is large-scale, including gender, transgender, race, culture and so on.  In the article, the Trans…

This week’s theme is taking a more modern approach to music videos, and let’s focus specifically on the ways contemporary music videos address issues of representational politics. Contemporary music videos can address representational political issues through the lyrics, the images of the music video, and the ideas the artist wants to express. Some singers and…

YouTube aesthetics is a broad concept, because YouTube as a video sharing platform, content is very diverse, and over time, users and creators have developed a unique style and aesthetic. For example, fast-paced editing style creates visual effects. Interactive, viewers can like, comment, subscribe and vote. Creators have personal characteristics and affinity, and will show…

In Unruly Media (2013), Carol Vernallis suggests that the introduction of new digital technologies has given rise to a second wave of music video aesthetics that combines, bends, and transforms media relationships in what she calls the ““mixing-board” aesthetic” (p4). In exploring this aesthetic, Vernallis brings to attention factors to consider when examining these new…

Netflix’s founding by Reed Hastings, spurred by dissatisfaction with traditional video rental store late fees, marked the birth of a platform that evolved with the progression of internet technology. Initially a content provider, Netflix became a content producer, investing in original productions like the acclaimed House of Cards and Stranger Things. This shift revolutionized how people watch TV…

This week we discussed whether, to some extent, changes in digital and Internet technology are also causing what some critics call “aesthetic and content” shifts. Goddard and Hogg introduce the concept of “Trans TV” and emphasize its importance as an intervention in contemporary television. They argue that despite the growing presence and influence of transgender…