Digital Audiovisual Media Class Blog

MTV was huge when it first started broadcasting in the UK in the 1980s. MTV really did reinforce the visuals in pop music. It was the tool behind launching the careers of very famous pop stars like Madonna and Michael Jackson. MTV’s impact was immense during the 1980s and this was way before social media was around. Music videos, in…

Over the years there have been numerous debates as to whether Netflix has become an advantageous manner for people to spend their time. Indeed, one may argue that Netflix’s larger audience in particular has created such a world in which dozens of its viewers can interact over the same film and TV shows across the globe. They each have something in common and are…

Before we had Netflix and other VODs viewers had no technological control, and little choice over content, this was known as the network era. The VCR and remote control were the beginning of multi channel viewing through cable and satellite Subscriptions services are about attracting subscribers and keeping them on the platform, this is why…

Political songs and album music videos have been extensively utilised for political and protest propaganda for many decades, particularly in the United States, dating back to the 18th century. Political songs and music videos have persisted and evolved through social media to the present day. From Motown to Rock, HipHop to Soul, numerous singers of many…

Considering the recent strikes by writers and actors, it is fair to say that the creative industries are still reeling from the inception of streaming services over 20 years ago. The advantage of the service is consumer freedom. Streaming services like Netflix and Disney+ allow the most appreciated content to be watched, irrespective of routine…

Dave Meyers is the director behind some of Hiphop and R&B’s most prestigious music videos, from Little Simz to Kendrick. Throughout his career, he has created work with a cohesive visual language and become a seminal influence on several genres, to the point where someone else could film an identifiable video in his visual style.With…

Sensi Seth is a YouTuber in the martial arts niche who has set up his channels in a structure that removes some of the pressure from the process of being a content creator. By separating his reaction content from his more work-intensive uploads and negotiating YouTube’s fair use policy, Seth has removed the need for…

YouTube gives a sense of control back to the creator and the consumer. This control extends beyond liking or disliking a video or explaining an opinion in the comments section. The format, structure, and links embedded in a video become part of the narrative, blurring the line between format and genre. The best example is…

As digital media has become the default for telling audiovisual stories, many theorists have developed contradictory opinions regarding its impact on narratives. “Unlike analog representations, which have as their basis a transformation of substance isomorphic with an originating image, virtual representations derive all their powers from numerical manipulation […] where analog media record traces of…

“Miserable America” was written and directed by Kevin Abstract about the anxieties and difficulties of being a queer person of colour in the US. It is the 13th song on Abstract’s second album, American Boyfriend: A Suburban Love Story (2016), which is described to be an album about ‘seeking love in a world now primed…