Digital Audiovisual Media Class Blog

Netflix has burst through all conventions of what television should be, breaking down rules and structures on how we watch and think about television mediums. Netflix originally was a mail-based rental business for television and DVDs, fitting in between the lines of cable and network TV; lacking choice in content, finding it hard to find…

The development of music videos sprung a lot of debate in the music industry, whether that be with the audiences or creators/labels themselves. Many considered music videos as an unnecessary technology which were “relegating the aural component to secondary place”, and pushing this idea of music videos solely as a “promotional” tool (Cookney, 2017: 255).…

The mixing board aesthetic can be described as a new era of new technology being crossed with new media. This aspect is significant in the music video for Sundress through the way editing have been affected by the new technology, as Carole Vernallis suggested, hours of recorded footage will be combined later in new editing…

Over the last two decades, we can notice the dramatic shift in content, audiences and television industries since the emergence of online streaming platforms, such as Netflix. Netflix started streaming content online from 2007, which has become the fore-front of a movement of vast representation of queer and trans content to mass audiences. The ideology…

Extraordinary Attorney Woo was launched on Netflix in 2022, besides the depth of the plot and the wonderful acting of the actors, the fact that the main character is an autistic person is the main highlight. At the same time, the drama also aroused public discussion, What is autism really like? It also caused me…

In the realm of musical visuals, Lady Gaga’s “Telephone” stands as a testament to narrative innovation. This cinematic voyage isn’t just a sequence of rhythmic frames; it’s a tapestry woven with intricate threads of storytelling, symbolism, and cultural discourse, transcending the conventional music video format. By adopting a filmic approach, complete with distinctive characters and…

MTV is a television network that began broadcasting in August 1981 and quickly became the primary mechanism for distributing and promoting popular music. Its emergence fills the shortcomings of radio, provides a visual platform for music, and better plays the cultural and commercial impact of music. Since then, MTV has become the dominant format for…

The United States of America has a history of fighting the good fight for justice on behalf of the rest of the world. This notion has also translated into Hollywood movies with US centric plots and characters doing the same.  The idea is to portray The United States as a saviour and protect the world.…

With the ongoing growth and development of media within the 21st century its impact on cinema and television has transformed the landscape into what theorists have discussed as a ‘post-cinema perspective’. Denson and Leyda (2016) suggests ‘post-cinema’ as an amalgamation of new digital media along with new ways of thinking around cinema that both transforms…

In 1999, Lucas Films released the first prequel film to the Star Wars franchise, “The Phantom Menace.” This film highlights the transition from analogue to digital cinema. The film was among the first major films to make use of digital technology in production and distribution. It used digital effects, including CGI of characters such as…