Digital Audiovisual Media Class Blog

A space for uploading regular blog posts on topics covered in the module

    • Does Netflix make people binge watching ?
    • Just a test
    • TEST
    • Unraveling the Evolution of Post-Cinematic Narratives
  • Is the Binge viewing that Netflix brings to the table a toxic approach

    Is the Binge viewing that Netflix brings to the table a toxic approach

    In 2013, Netflix created a new way to consume television programmes, allowing viewers to choose from a wide and diverse range of content and watch episodes of television series on demand (Starosta & Izydorczyk, 2020). Binge viewing is defined as “the focused, deliberate viewing of continuous television content over an extended period of time that…

    michaelgodd

    November 26, 2023
    Uncategorized
  • Trans TV, ‘Pose’ and Ryan Murphy

    We will look into the impact streaming platform Netflix has had on the representations of the LGBTQ+ community alongside the rise of Ryan Murphy who has been described as…” The most powerful man in Television” whose shows heavily feature queer characters. Focusing on the FX show ‘Pose’ created by Ryan Murphy, which featured the first…

    michaelgodd

    November 26, 2023
    Uncategorized
  • Week 5: Trans TV’: The potentials and challenges of representation on New Digital Platforms

    New digital platforms allow a more diverse and inclusive representation of identities and experiences. This includes but is not limited to the representation of transgender individuals, fostering a more accurate reflection of the world’s diversity. Digital platforms have a global reach, allowing content to be accessed by audiences worldwide. ‘Trans TV’ has the potential to…

    michaelgodd

    November 26, 2023
    Uncategorized
  • Week 4: Netflix, Binge-viewing and Internet distributed film and TV

    The rise of Netflix, binge-viewing, and internet-distributed film and TV has significantly transformed the landscape of entertainment consumption, reshaping how audiences engage with content. Netflix pioneered the concept of on-demand streaming, allowing subscribers to watch content at their convenience. The platform’s original content, including series like “Stranger Things” and “The Crown” and films like “Roma”…

    michaelgodd

    November 26, 2023
    Uncategorized
  • Netflix and Binge Watching – Sex Education

    Jenner (2014, p. 260) argues we have entered another phase of television, ‘TVIV’ or the fourth stage of television, where new content distributors like Netflix have become producers. Netflix creates originals; an example is Sex Education. This is a British comedy-drama. The main character is Otis, an awkward teenager whose mother works as a sex therapist.…

    michaelgodd

    November 26, 2023
    Uncategorized
  • Beyond Commercial: The Artistic Essence of Sia’s “Breathe Me” by Elizaveta Altusar

    MTV began broadcasting music videos in 1981, primarily utilising music videos as a promotional tool for songs (Arnold, 2017:2). Its purpose was to showcase artists, highlighting their talents, bodies, and images (Arnold, 2017:7). Nevertheless, this paradigm has undergone a transformation. I will demonstrate this shift through an analysis of the visually captivating music video “Breathe…

    michaelgodd

    November 26, 2023
    Uncategorized
    music videos
  • Week 3: Post Cinematic Form, Post Continuity, and the New Structure of Feeling

    Post-cinematic form refers to a departure from the traditional conventions of filmmaking that were shaped by the limitations and characteristics of celluloid film. In the post-cinematic era, advancements in digital technologies have liberated filmmakers from the constraints of physical film, allowing for new and innovative storytelling techniques. This includes the rise of non-linear narratives, interactive…

    michaelgodd

    November 26, 2023
    Uncategorized
  • Music video as an enhancement to audio

    Many theorists considered the development of music videos purley as a “marketing tool”, arguing that they divert attention away from the actual music and “desensitised some listeners to music as a purley aural pleasure” (Arnold et al, 2017: 4-5). Radio, in particular, was faced with a lot of uncertainty as audiences were clear of its…

    michaelgodd

    November 26, 2023
    Uncategorized
  • Week 2: Post cinematic affect and sensation/audiovisual video essays

    This week, we plunge into the fascinating concept of post-cinematic affect, a term coined by Steven Shaviro (2010). Shaviro argues that not only have audiovisual technologies and techniques undergone significant changes, but there has also been a transformation in the associated aesthetics and ‘structures of feeling.’ This shift goes beyond the technical aspects of filmmaking,…

    michaelgodd

    November 26, 2023
    Uncategorized
  • The Power of Shots – A Contemporary Exploration of Music Videos through Selena Gomez’s ‘Look at Her Now’ by Elizaveta Altusar 

    Music videos have experienced an immense transformation as a result of technological developments, particularly in the area of digital media (Arnold, 2017:9). Carol Vernallis draws a comparison between the editing techniques and shot compositions in music videos of the past and present. To illustrate these changes brought about by modern technologies, I will analyse the…

    michaelgodd

    November 26, 2023
    Uncategorized
    music videos
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