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Chris Cunningham -Regarding to the ‘cinematic turn’ in music videos
Chris Cunningham is known for his groundbreaking and visually inventive music videos, especially with his work for artists like Aphex Twin, who have pushed the boundaries of visual effects and storytelling. What he contributed to the music video industry relates to his early years of life and working experience. He spent 10 years working in the…
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Week 5: ‘Trans TV’: Navigating the Aesthetic Potentials and Challenges of Representation on New Digital Platforms
In our exploration of ‘Trans TV’ this week, we delve into the evolving landscape of internet-distributed television with a particular focus on gender identities. Building on the previous discussion, we examine the aesthetic potentials and challenges presented by new digital platforms, questioning to what extent these technical transformations constitute a ‘transing’ of television aesthetics and…
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Week 4:Netflix, Binge-Viewing, and the Evolution of Television Consumption
This week, our exploration shifts to the realm of internet-distributed television, with a spotlight on Netflix as the quintessential model of streaming television. Beyond delving into the new production practices that have emerged, we focus on the transformative phenomenon of binge-viewing, a cultural shift scrutinized by media scholar Jenner. A prime example of the impact…
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Week 3: Post-Cinematic Form: Unraveling the New Structure of Feeling
In the realm of post-cinematic form, Steven Shaviro’s insights guide us through a landscape where filmic cinema is not merely transformed but surpassed by the cultural-technological regime of post-cinema. This week, we explore the techniques and images that define this shift, unraveling the kaleidoscopic, zero-gravity, and hallucinatory feelings that emerge from the new structure of…
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Women and East Asian Roles in Music Video
As we learned in Week 8, music videos can be described as fertile ground for exploring the interdependent structures of race, sexuality, and gender (Railton & Watson, 2012). Watching a music video is more akin to a puzzle-solving process than simply enjoying the music, with the creative team hiding a great deal of metaphor or innuendo…
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Week 2: Post-Cinematic Affect: Exploring Sensation Through Audiovisual Video Essays
This week, we delve into the intriguing realm of post-cinematic affect, a concept crafted by Steven Shaviro (2010). Shaviro propounds the idea that not only have audiovisual technologies and techniques undergone profound changes, but so have their associated aesthetics and ‘structures of feeling.’ This shift extends beyond the technical aspects of filmmaking to encompass new…
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Week 1: The Digital Transformation of Cinema and Television: Navigating the Convergence
In the ever-evolving landscape of media, the digital transformation of cinema and television stands as a testament to the profound impact of technology on storytelling. This week, our module embarks on a journey to explore the aims, learning outcomes, and assessment activities, laying the foundation for a deep dive into the realms of new media,…
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The Loneliness Epidemic: Social Commentary in Dean’s ‘instagram’ Music Video
Digital music videos have run through the motions from being a medium to advertise a track to a synaesthetic artistic expression to a platform for advocating for social and political issues since the popularity of MTV in the 1980s. Even today, music videos lie somewhere in between short film & advertising; wherein, on one hand,…
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Chaos in reality television: Post-Cinematic medium Love Island creating affect and sensation across the globe
Steven Shaviro is an American academic writer and cultural critic whose work showcases the shift into post-cinematic cinema from traditional cinema, forming new waves of reaction, in which he suggests it creates the ‘structure of feeling’ (2010). Now film has switched heavily over to television with new formulas and layouts, new reactions and affect to…
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Week 1: The digital transformation of Cinema and television
The transformation of cinema and television has been driven by technological advancements where everyone can watch anything at any time. The changes in consumer behaviour have created the adoption of digital platforms for content creation and distribution. The rise of streaming platforms, such as Netflix, Amazon Prime, Disney+ and others has disrupted traditional television. These…