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The Rise of Short-Form Video Music: Echoing the MTV Revolution
In the dynamic tapestry of today’s music industry, the emergence of concise video platforms like TikTok and Instagram Reels mirrors the seismic impact once initiated by MTV with its iconic first broadcast of “Video Killed the Radio Star.” This current digital era has not just reshaped but revolutionized the mechanisms of music consumption, discovery, and…
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Black Lives Matters musical movement
By: Amal Wahliye Black Lives Matter was founded in 2013 in response to the police brutality and returned to national headlines, due to the death of George lots in 2020 caused by the Minneapolis police. Protests for BLM in 2020 was estimated to be attended by 15 to 26 million people in the USA. Dax’s…
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The Male Gaze in Music Videos
Music videos have long been a great tool for musicians to express themselves creatively and to communicate ideas to their audiences. The digital aesthetics used in these videos, on the other hand, frequently propagate damaging stereotypes and reinforce societal biases regarding sexuality. Gender representation in music videos can sometimes become problematic. Women are commonly presented…
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WAP: Tackling Misogynoir
Cardi B and Megan Thee Stallion’s “WAP” is an unapologetic and empowering representation of Black female sexuality that serves to revise the controlling images of colonization by establishing agency and reclaiming their sexual subjectivity (Railton and Watson, 2011, pp.87–107). Nineteenth-century discourses of exploration, colonization and sexual desire constructed black women as “animastically hypersexed bodies” accessible…
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Post Cinematic Affect – Inception
Post-continuity is a set of techniques indexed to new technologies like non-linear digital editing that generates new forms of sensibility. It is a structure of feeling that is different from how we usually watch films. Denson, Leyda, and Shaviro, (2016, p. 51) use the notion of “post-continuity” to describe a type of filmmaking that has…
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Ghosts in the Machine: Self-Digitisation & Regurgitation

– Red Burgess – “It can be argued that DNA is nothing more than a program designed to preserve itself. Life relies upon genes to be its memory system. So, man is an individual only because of his intangible memory. Memory cannot be defined, but it defines mankind. The advent of computers, and the subsequent…
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Transgressive age of music videos
Music videos became connected to television, it was highly linked to television shows for promotions or parodies. Music television has had a decline in recent years as music is more widely distributed and seen on social media rather than from the home of tv that it stemmed from. Music videos are also sometimes implemented into…
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Post-Production Effects Language of David Fincher
David Fincher’s film career has experienced a transition from analogue film cinema to digital media, and his technological innovations and unique narrative structures in the film industry have also formed an integral part of contemporary digital cinema while inspiring and promoting the development of digital cinema. “I don’t know how much movies should entertain. To…
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Era of MTV and MV Through Digital Transformation
Development in the Internet and technology has transformed and influenced both audiences’ behavior and needs as well as media industries. In the late 20th century, MTV or Music Television was a popular 24-hours music platform and cable television network. It debuted in 1981 with the “Video Killed the Radio Star” by the Buggles broadcast; the…
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MTV’s media evolution has injected new vitality (week 7)
BTS’s music video “Black Swan” is not only a musical adventure, but also a profound reflection on social issues and personal growth. In the trend of media evolution, the rise of MTV provides a broader stage for music videos, and also encourages artists to bravely challenge traditional models and inject new possibilities into media development.…