Digital Audiovisual Media Class Blog

A space for uploading regular blog posts on topics covered in the module

    • Does Netflix make people binge watching ?
    • Just a test
    • TEST
    • Unraveling the Evolution of Post-Cinematic Narratives
  • Is Tauba Tauba by Karan Aujlaa a harmless trend or a veil that obscures the hyper femininity and sexualisation of women in the Bollywood industry?

    TaubaTauba by Karan Aujla has been all over social media with endless videos of people recreating its choreography, solidifying it as the song of the summer. Gaining over 70 million views shortly after its release and topping various music charts in India and abroad, the track’s success is undeniable (Decter, 2024). Its catchy beats, the…

    michaelgodd

    November 29, 2024
    Uncategorized
  • Dan Streit and the Art of Glitch in Music Videos

    Known for his use of glitch aesthetics, strange visual narrative, and post-production wizardry, Dan Streit has become a defining character in the scene of modern music videos. His ability to combine intentional distortion with emotionally engaging stories not only enriches his works with musicians like Joji, Asap Rocky and Charli XCX but also establishes him…

    michaelgodd

    November 29, 2024
    Uncategorized
  • The Glitch Aesthetic and Eusexua

    FKA Twig’s new “Eusexua” era has embarked and in usual twigs fashion, it’s strange, fresh, and highly fascinating. In this new era, Twigs has coined the new term of Eusexua, which according to twigs is “ a practice / EUSEXUA is a state of being / EUSEXUA is the pinnacle of human experience”.  In line…

    michaelgodd

    November 29, 2024
    Uncategorized
  • Transition of Indian Cinema

    Indian cinema known as Bollywood, releases movies in the Hindi language. Everyone likes to watch movies and listen to music, The Indian Cinema has undergone many changes in the making of movies, digital and visuals, sound quality, preparation, and management. The Cinema we see today has undergone some drastic change from early times till now.…

    michaelgodd

    November 29, 2024
    Uncategorized
  • The Influence of Music Video Aesthetics on Advertising

    The book Music/Video: Histories, Aesthetic, Media addresses how music videos have more of an ability to be treated as an art form now than they did when MTV was popular for showing music videos on the channel and the videos themselves were created as a “marketing tool” for the audience (Arnold et al, 4-5). While…

    michaelgodd

    November 29, 2024
    Uncategorized
  • Taste of Tears: Hong Kong indie duo My Little Airport’s Sound of Resistance

    This blog introduces My Little Airport (MLA), an indie band that represents Hong Kong culture and voices the struggles of its youth. Formed in 2004 by Ah P Lam and Nicole Ou, MLA has become a significant voice in a repressed society. In this post, I analyse their music video (MV) Otaku Girls, Take to…

    michaelgodd

    November 29, 2024
    Uncategorized
  • Does Female Gaze Exist?: Examining Fifth Harmony’s Work from Home Music Videos

    When studying music videos, particularly those produced in a male-dominated entertainment business, the concept of the *female gaze* becomes a question. Fifth Harmony’s Work from Home has been frequently used as an example of where notions of the female gaze intersect with patriarchal portrayals of women. The MV appears to reverse the script. The women…

    michaelgodd

    November 29, 2024
    Uncategorized
  • Gender Paradox of RuPaul’s Drag Race

    RuPaul’s Drag Race has become a cultural phenomenon, celebrating drag queens as artists who blur the lines of gender, performance, and identity. Yet, the show often reinforces narrow definitions of femininity, revealing a paradox within its celebration of gender diversity. As Horvat (2020) notes, media representations of queerness often navigate a complex interplay of visibility…

    michaelgodd

    November 29, 2024
    Uncategorized
  • HopeScope: How to succeed in the Creator Economy with Authenticity and Adaptability

    HopeScope, whose real name is Hope Allen, is a successful American YouTuber known for her authentic product reviews, unboxings, and viral trend explorations. Launching her channel in 2012, she has developed a substantial following, with over 5 million subscribers in 2024. Starting as a niche reviewer of activewear, particularly leggings, she was initially recognised as…

    michaelgodd

    November 29, 2024
    Uncategorized
  • Behind the Sands: A (Fictional) Interview with the CGI Engineer of Dune

    Disclaimer: Before we begin, a quick note that the interview blog is an entirely fake interview with Dune’s CGI engineer. While the conversation itself is imagined, it is based on actual information about the film production. This playful approach is intended to give you a fun, easy-to-digest way of understanding how the CGI works in…

    michaelgodd

    November 29, 2024
    Uncategorized
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